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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales ...1 review
Jane Maas

St. Martin's Griffin, 1984

Practical Advice
This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this ... 		  
  







  
  
Cost Engineering for Effective Project Control (Construction Business and Management Library)1 review
Sol A. Ward

Wiley, 1991

Doesn't worth the money
1.All theory and text, lets put it this way; i thought i was reading a novel/storey. 2.It shows the author experience, but he was not able to show how to overcome the problems. 3.Can somebody show me where is the cost control PART??????? 4.Bad type of papers and cover and bad print that you can't read the figures.WHy $ 100 ?????? I COULD NOT KEEP MY MOUTH SHUT !!!!!! I will think 3 times ... 		  
  







  
  
The New, Lower-Cost Way to End Gum Trouble Without Surgery: An Effective Periodontal Program Based on ...2 reviews
Vincent M. Cali

Warner Books, 1982

Basics your parents AND dentist never taught you
This was a great book and I notice on today's grocery shelves that finally many manufacturers are following Dr. Cali's simple recomendations from more than 14 years ago. Baking soda, hydrogen peroxide diluted by half as a mouth wash, tooth brushes and brushing, it's amazing how much you never knew before and no one bothered to tell you. Everyone knows how to brush their teeth. Right? Wrong!(I'm ... 		  
  







  
  
Distributed Data Warehousing Using Web Technology: How to Build a More Cost-Effective and Flexible Warehouse3 reviews
R. A. Moeller

AMACOM, 2000

An Excellent Introduction to Data Warehousing
My introduction to Data Warehousing was a water cooler discussion with a colleague just returned from a Data Warehousing workshop. The main topic of that discussion was the long development time required by data warehousing projects and how foolish it was start any project where the first "deliverable" to a business user was planned for three years hence. With the approach that Ms. Moeller ... 		  
  







  
  
Cost Effective Space Mission Operations (Sapce Technology)1 review
Daryl G Boden

McGraw-Hill Primis Custom Publishing, 2006

A good reference for anyone in space mission operations
Anyone who has worked in space mission operations knows that the unexpected is routine. Still, that does not mean that mission operations is an art form. Planning is essential. Metrics are needed to at least estimate costs and workforce. And this book provides support to those who need to plan for or perform mission operations tasks. The book does an excellent job of describing mission ... 		  
  







  
  
The Decision-Maker's Guide to 401 (K Plans : How to Set Up Cost-Effective Plans in Companies of All Sizes)1 review
Stephen J. Butler

Berrett-Koehler Publishers, 1995

Excellent overview, easy-to-read
I have to put in a 401k plan for a small business. I knew nothing about them and had to get a quick overview. This book was very helpful. The book is unusually clear and easy-to-read. Very well organized with many summaries. I read most of it in just 4 hours on a night flight when I was really jet lagged. Yet I still easily read it -- just my kind of book. 		  
  







  
  
The Cognitive Dynamics of Computer Science: Cost-Effective Large Scale Software Development13 reviews
Szabolcs de Gyurky

Wiley-IEEE Computer Society Pr, 2006

Software Development and the Hegelian Dialectic
The author has given us a framework for conceptualizing, organizing and developing large, complex, software systems, and delivering them on schedule, on cost. His approach to software development emphasizes two basic ideas. Unique is his application to the development process of the cognitive philosophies of the great Nineteenth Century German cognitive philosophers, principally Schopenhauer, ... 		  
  







  
  
Cost Effective Diagnostic Imaging: The Clinician's Guide3 reviews
Zachary Grossman, Douglas Katz, ...

Mosby, 2006

Cost-Effective Diagnostic Imaging
An excellent book for teaching house-staff. However, it is now out-dated; a new edition is needed. 		  
  







  
  
Cost Effective College: Creative Ways to Pay for College and Stay Out of Debt2 reviews
Gordon Wadsworth

Moody Publishers, 2000

Great guide to saving a fortune on an education
I only wish I had the information in this book for myself and the first of our children we sent off to college. We would be way ahead by now. This is a God-send, and I highly recommend it! 		  
  







  
  
Generic Alternatives to Prescription Drugs: Your Guide to Buying Effective Drugs at Cost-Saving Prices1 review
Diane Nitzki-George

Basic Health Publications, 2003

Great Reference
This is a great reference book. Anytime I have a new prescription, I go to this book first. It gives me more detailed information about what I am taking and the side effects. 		  
  







  
  
Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines3 reviews
Loizos Heracleous, Jochen Wirtz, ...

McGraw-Hill Education (Asia), 2005

Answer to Your Case Studies on SQ
This is the best reference for students doing Tourism Studies or Service Marketing! I have done many case studies on SQ when I was taking my Tourism Management degree; it's HRM, finance, marketing strategies, service quality... and now, after 4 years, most of the answers I needed is in this book! Great airline! Although many people are clueless of where Singapore is (some even thought it ... 		  
  







  
  
The Expert Witness Marketing Book: How to Promote Your Forensic Practice in a Professional and Cost-Effective ...2 reviews
Rosalie Hamilton

Expert Communications, 2003

"I testify that this book is ....Superb and practical!!!"
Author Rosalie Hamilton has penned a very practical guidebook for those who wish to launch an expert witness practice. She effectively drives home the point that it's not enough to have great credentials and expertise. If a tree falls in the woods and no one is around, does it make a noise? If you have all the credentials and expertise in the world but nobody knows, will you ever get hired? ... 		  
  







  
  
Effective Measurement and Management of It Costs and Benefits (Computer Weekly Professional Series)4 reviews
D. Remenyi, Arthur H. Money, ...

Butterworth-Heinemann, 1996

The only approach I trust
For years I have been searching for the "right" method with which to measure IT costs and benefits. In my quest I have come close with a few well-written white papers that fell short because they didn't go deep enough. This book ends my quest - finally, I have found the "right" method. The authors start with a chapter on the elusive nature of IT benefits, and the difficulties of measuring and ... 		  
  







  
  
Algorithmic Diagnosis of Symptoms and Signs: A Cost-Effective Approach3 reviews
R. Douglas Collins

Igaku-Shoin, 2002

Good for NP students too
I wanted a book for clinicals (and class) to help with determining differential diagnosis. This book (referring to 2nd Ed.) gives the practitioner questions to ask the patient (and yourself while thinking about diff. dx.) as well as possible diagnostic tests to order. Plenty of room for your own notes as well. I find it useful and worth buying. Small enough for bookbag or clinical bag. 		  
  







  
  
Marketing Your Business1 review
Martin Bailey

Imprint Books, 2003

This really helped me promote my mail order business
I run a two-man telesales mail order business. I bought this book because it seemed to be backed by some pretty big companies (Saachi & saachi, Virgin, Macromedia, Adobe and Sage according to the back cover), but despite this it has loads of advice for the smaller retailer. This book is two books in one - the first half teaches you the theory. For me the best chapter was dealing with the press. ... 		  
  







  
  
Activity-Based Cost Management Making It Work: A Manager's Guide to Implementing and Sustaining an Effective ...17 reviews
Gary Cokins

McGraw-Hill, 1996

Complete, industry neutral and unbiased - Recommended!
ABC is typically associated with manufacturing. My review is from the perspective of an IT consultant who employs ABC both as an internal tool for planning and managing consulting projects, and as a technique that I propose to clients. This book is, in my opinion, one of the best I have read on the subject. It is not biased to any specific industry, and is not a gushing testimonial to ABC. In ... 		  
  







  
  
Behavior Description Interviewing: New, Accurate, Cost Effective2 reviews
Tom Janz, Lowell Hellervik, ...

Prentice Hall, 1985

The definitive work in this area, THE expert resource.
A confident hiring decision is a manager's dream. Lack of clarity and uncertainty at this critical moment is torturous. Living with a hiring mistake is hell. The ability to attract and maintain key people is the most important asset a manager can have. This book lays it out for you. Establishes the need and then crushes any doubt about alternative strategies. It is a must. Would have liked to ... 		  
  







  
  
The Laser Vision Breakthrough: Everything You Need to Consider Before Making the Decision, Including: How ...11 reviews
Stephen Md Brint, Dennis Od Kennedy, ...

Prima Lifestyles, 2000

Laser Vision Breakthrough is awsome
I found this book to be a wonderful guide in this very confusing industry. This book is filled with every aspect on laser vision correction that a consumer could want. After reading the book, I had the procedure myself. It was the best thing I have even done. I highly recommend this book to anyone that is considering laser vision correction. 		  
  







  
  
Performance-Based Certification : How to Design a Valid, Defensible, and Cost Effective Program4 reviews
Judith Hale

Pfeiffer, 1999

A very valuable tool for anyone in certification
Judith Hale did a great job mapping out how to build a Certification program. In a step by step process, she guides you the process and points out how to avoid the pitfalls. This book is logical, easy to follow and can be applied to many fields. If you are thinking of certification, I highly recommend this book. 		  
  







  
  
The Cost-Effective Use of Leeches and Other Musings of a Medical School Survivor13 reviews
Jeffrey A. Drayer

Galen Press, 1998

Great Book
Funny book... an easy read, really enjoyed the interactions with patients. Waiting for his next book! 		  
  







  




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