books:
Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
14 reviews
Kevin J. Clancy
,
Peter C. Krieg
Free Press
, 2000
Great content and practical advice
I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real world?
Five counterintuitive findings in IT-purchasing [An article from: Journal of Purchasing and Supply Management]
C. Snijders
,
F. Tazelaar
Elsevier
This digital document is a journal article from Journal of Purchasing and Supply Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser. Description: Since 1995 we have been collecting quantitative data about the purchasing of IT-products and relations between buyers and IT-suppliers in The ...
Impossible?: Surprising Solutions to Counterintuitive Conundrums
1 review
Julian Havil
Princeton University Press
, 2008
you may be a little too surprised by these surprises to be surprised
i warn the potential purchaser that this may not be quite what you expect. There is a demand for substantial mathematical sophistication - which was a little beyond my level (i do have a doctorate, but not in math, and had to stop taking math courses after my sophomore year in college because matrix algebra was about all i could handle). i don't doubt that the book is delightful for those strong ...
Common Census The Counter-Intuitive Guide to Generational Marketing
12 reviews
F.O.G. Publishing, Ford Odell Group
, 2005
WOW....this stuff should be taught at The Harvard Business School!
Common Census is curiously simple, yet profound. If you sell anything, goods or services, this is a must read before ramping up. This study of generational populations reveals why the Ipod is a homerun, and the retirement community, as we know it, will fade away. This quick read has helped me define where the money won't be, and the best generation(s) to market to. You'll want to read it over ...
Counterintuitive toxicity: increasingly, scientists are finding that they can't predict a poison's low-dose ...
Janet Raloff
Thomson Gale
, 2007
This digital document is an article from Science News, published by Thomson Gale on January 20, 2007. The length of the article is 2104 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Counterintuitive toxicity: increasingly, scientists are ...
Lupus Underground: A Patient's Case for a Long-Ignored, Drug-Free, Non-Patentable, Counter-Intuitive Therapy ...
3 reviews
Anthony DeBartolo
Hyde Park Media
, 2004
Where there is light, there is hope
I have reviewed this book twice. I review books for a National Foundation. It offers more information for the treatment of Lupus (withholding drug treatment) than any other book I have reviewed. The information provided in this book allows a person with lupus to "look outside the box" of conventional drug treatment for lupus. Understand that in doing this the person may meet with some resistance ...
Quantum Superposition: Counterintuitive Consequences of Coherence, Entanglement, and Interference (The ...
Mark P. Silverman
Springer
, 2008
Coherence, entanglement, and interference arise from quantum superposition, the most distinctive and puzzling feature of quantum physics. Silverman, whose extensive experimental and theoretical work has helped elucidate these processes, presents a clear and engaging discussion of the role of quantum superposition in diverse quantum phenomena such as the wavelike nature of particle propagation, indistinguishability of identical particles, ...
Unconventional Wisdom: Counterintuitive Insights for Family Business Success (IMD Executive Development ...
2 reviews
Wiley
, 2005
Academics issue a clear compendium on family companies
This brief book is the product of an academic collaboration but its professorial essays are mercifully clear and free of academic jargon. This collection, edited by John Ward, explores the performance, management and governance issues that matter most to family businesses. The title refers to the fact that family-owned companies are unconventional, at least in comparison to publicly owned ...
Counter-Intuitive Selling: Mastering the Art of the Unexpected
2 reviews
Bill Byron Concevitch
Kaplan Business
, 2007
Counter-intuitive is accurate... This book fills a missing gap.
As a seasoned sales, sales management and sales training leader who has spent 18+ years helping companies improve sales performance, I've read literally hundreds of books on sales over the years... some absolutely great; many absolutely worthless; most just floating in the mundane middle. In comparison to most, I found this book refreshing and insightful. Admittedly, maybe it's because, like ...
Counter-intuitive radio; tracking polls; starting a PAC. (political action committee): An article from: ...
Craig Varoga
Campaigns & Elections, Inc.
, 1996
This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on April 1, 1996. The length of the article is 775 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: Politicians running for office can put their ...
How to rake in excess returns: seven ways to take advantage of counterintuitive industrial trends.(GUEST ...
Justin Pettit
Thomson Gale
, 2007
This digital document is an article from Directors & Boards, published by Thomson Gale on December 22, 2007. The length of the article is 703 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: How to rake in excess returns: seven ways to take ...
Taking the German recovery less seriously: a counterintuitive view.: An article from: The International ...
Adam S. Posen
Thomson Gale
, 2007
This digital document is an article from The International Economy, published by Thomson Gale on June 22, 2007. The length of the article is 1743 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Taking the German recovery less seriously: a ...
Counterintuitive Investing
2 reviews
Harlan Platt
South-Western Educational Pub
, 2005
A Superb Contribution to Trading
This is one of the most outstanding works on trading that I have ever seen. The author provides in-depth, understandable, highly compelling evidence supporting his finding that stocks that experience large one-day declines provide superior returns in both up and down markets. His approach validates my own experience using similar techniques. In my opinion this work is a major step forward in ...
Private colleges full of surprises ... and aid: counterintuitive facts revealed in NAICU publication. ...
Nicole Rivard
Professional Media Group LLC
, 2003
This digital document is an article from University Business, published by Professional Media Group LLC on May 1, 2003. The length of the article is 390 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Private colleges full of surprises ... ...
A 'counterintuitive approach': low-dose rTPA helps in hemorrhagic stroke.(recombinant tissue plasminogen ...
Doug Brunk
International Medical News Group
, 2004
This digital document is an article from Internal Medicine News, published by International Medical News Group on April 1, 2004. The length of the article is 2573 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: A 'counterintuitive ...
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