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Setting the Table: The Transforming Power of Hospitality in Business 33 reviews
Danny Meyer
HarperCollins, 2006
Nice Guys CAN Finish First In Business
Love it, love it, love it. Finally an empowering business book for those of us who don't believe you have to be a soulless, emotionally retarded cheeseball prick to succeed in the business world. Danny Meyer's financial results give ample validity to his approach, so while you can still get rich the "traditional" way, his experience supports the fact that you can also get rich AND make the world ...
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Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies43 reviews
Rupert Hart
CreateSpace, 2008
timely advice
This is a great business book and immensely timely. I recommend it highly.
Here's what I really like about Recession Storming:
It's full of actionable ideas that marketing and business development people, as well as business owners, can use today. I opened the book at random pages and immediately saw ideas I could use in my business.
The largest chapter in the book is Pricing, and it's very ...
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Web Analytics: An Hour a Day58 reviews
Avinash Kaushik
Sybex, 2007
Now this is what I call Web Analytics!
I can consider myself as pretty noobish in the field of web analytics. I know SEO and usability, but web analytics has always been just looking at the number of visitors and pageviews. Until I received this book, because this book is a real eye-opener for the new comers to web analytics. It totally change your way of thinking about what web analytics is and how you can pull the best out of it.
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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service23 reviews
John R. DiJulius
AMACOM, 2003
Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
This is a book that I reccomend to all of my franchise stores that I support. This is a glossary or handbook of great service and marketing. There is no reinventing the wheel in this little book but a refernce of the tried and true. Each example is supported with results and successes. The multiple companies referred to are known companies who lead their markets in service.
I encourage my ...
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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand25 reviews
Gerry McGovern
A&C Black, 2007
This Book Delivers!
I work for a Fortune 500 company and was first introduced to Gerry McGovern through one of his workshops that my company was hosting. I really connected with Gerry's passion for both the customer's perspective, as well as his message to get the fundamentals right. Armed with his book Killer Web Content, I left the workshop inspired with new ideas for solving some of the UX issues we were having ...
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HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business35 reviews
Libby Sartain, Martha I. Finney
AMACOM, 2003
Beyond Theory Into Real-Life HR
I have been involved in the HR field for some 21 years. Like any HR professional, we have a lot of stories to tell. In this book, Libby Sartain has a way of melding her stories with solid HR theory. At times, the book is simple and colloquial but more often than not it weaves its simplicity into a picture of HR I think and practitionaer would want to establish at their workplace.
A lot has ...
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Surrounded By Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization46 reviews
Alan Gregerman
Sourcebooks, Inc., 2007
Surrounded By Geniuses: Unlocing the Brilliance in Yourself, Your Colleagues and Your Organization
It doesn't take a genius to know this is a great read! If you are curious about finding the genius in yourself and others, then this is the book for you. It is clear, concise and uses stories and situations that we can all relate to.
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Truth, Lies and Advertising : The Art of Account Planning28 reviews
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
The book was great and really gave me a breakdown of the different parts of the agency and how they work together.
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Call Center Management on Fast Forward: Succeeding in Today's Dynamic Inbound Environment26 reviews
Brad Cleveland, Julia Mayben
Call Center Press, 1999
Wow! So This is How Call Centers Work!
I've generally been an IT Director and Project Manager, so I read this book to get a better idea of my customers' needs. I was pretty excited to discover that there's at least one good summary of what call centers do and how they do it. For my own sake--and perhaps yours--here's my summary of Brad and Julia's summary: 1. Incoming call center management is the art of having the right number of ...
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Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions25 reviews
Jason Hartman
Hartman Media, 2002
Personal Magnetism
Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other ...
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Get More Referrals Now!22 reviews
McGraw-Hill, 2004
Let somebody else do the selling for you
Referrals now is an excellent book that explains how to obtain more business by asking for referrals. Most friends and existing clients are more than willing to recommend your product or sevices if you just ask for it. Sales people sometimes view asking for referrals as a sign of weakness or problems in the business. This is not true.
If you want to build up a business very quickly without a ...
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Start Your Own Computer Business: Building a Successful PC Repair and Service Business by Supporting ...24 reviews
Morris Rosenthal
Foner Books, 2002
Great Book for the inspiring Computer Entrepreneur
Great book, reading it now and almost done with it!!
Definitely worth the money, so far the only book that I've found that details the steps of starting your own business!
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Discovering the Soul of Service18 reviews
The Free Press, 2004
How and why humane core values sustain human service energy
I recently re-read this book (1999) and Berry's previously published On Great Service (1996), curious to know how well they have held up since they were first published. My conclusion? Rock-solid. In fact, both books are even more relevant - and more valuable - now than they were when Leonard Berry wrote them. That is amazing...and commendable.
With regard to the title of this book, ...
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why ...22 reviews
Bill Stinnett
McGraw-Hill, 2004
Valuable tools to use right away
When I read books on persuasion, I'm looking for effective tools. One of the reasons I like this book is that it has valuable information I don't remember seeing elsewhere.
The chapter on what customers really want is worth far more than the price of the book. It identifies the factors that must exist for a customer to buy from us. And it teaches how to weave key questions about these factors ...
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Net Privacy18 reviews
McGraw-Hill, 2002
Excellent book!
This book addresses every aspect of doing business on the Internet securely. A must read for anyone that uses the Internet to either buy or sell.
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ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle19 reviews
Michael Nick, Kurt Koenig
Kaplan Business, 2004
Making money with ROI Selling
Having been a sales mentor for 7 years, and having sold large solutions into the Enterprise for 23, this book has been exactly what I have been looking for. The need to quantify value in an easy, neutral fashion, and have your prospect do it with you, is exactly how the deals are being done today in this overheated, competitive technology market.
I have adapted my practice to ROI selling, ...
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The Momentum Effect: How to Ignite Exceptional Growth21 reviews
J.C. Larreche
Wharton School Publishing, 2008
Good reasons for Reading and Not Reading this book !
A lot of companies and agencies are pushing buzz words such as Customer Centric approach or Marketing 360°. The book from Jean-Claude Larreche is a great balance between strategy perspective and operational implications. It demonstrates that the success in creating value and momentum for growth is at the end of the day a cultural shift within companies. It offers a thinking platform and practical ...
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Streetwise Relationship Marketing On The Internet (Streetwise)22 reviews
Roger C. Parker
Adams Media Corporation, 2000
Excellent Treatise on E-marketing!!
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web ...
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Customer Loyalty: How to Earn It, How to Keep It20 reviews
Jill Griffin
Jossey-Bass, 1997
Great Overall View of Customer Loyalty
This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants21 reviews
AMACOM, 2006
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
Finally, a sales guide that gets right to the point. I've read so many of these sales and marketing texts that lead the reader through a series of generalized statement such as "get to understand your clients needs" or "know who buys your products". These are pretty obvious statements in my mind. Of course, getting to know my customer's needs are going to help my business. It only makes sense ...
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