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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target ...11 reviews
Bruce C. Brown

Atlantic Publishing Company (FL), 2007

How to market ethically, through email
With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and ... 		  
  







  
  
Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!28 reviews
Jon Spoelstra

Bard Press, 2001

Great Reading
This book is very insightful and has a lot of relevance to marketing in general, not just sports marketing. I have a small company, but the president if a large national company that I deal with, saw it on my desk and now he's reading it. It's a must for all executives. 		  
  







  
  
Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably16 reviews
Jeff Koser, Chad Koser

Greenleaf Book Group LLC, 2008

focuses on a critical sales skill
Excellent book focusing primarily on a skill that really doesn't get addressed in other sales books - qualification. while the book does discuss the other steps in a sales process, this book reminds the reader that there is also a "buying cycle", and that defining and finding the right customers for your product is the most important step in selling. This is an important book not only for new ... 		  
  







  
  
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase ...129 reviews
Brent Sampson

Outskirts Press, 2007

Thank you, Mr. Sampson!
The most beneficial tactic that I was inspired to incorporate into my publishing and marketing process was one that Mr. Sampson subliminally suggests pretty much throughout the whole book: Just do it! Obviously, anyone who purchases this book is one who has a book that he or she wishes to publish. As such, that writer will more than likely be a newcomer to publishing, and perhaps be geared ... 		  
  







  
  
How Your Child Learns Best: Brain-Friendly Strategies You Can Use to Ignite Your Child's Learning and ...7 reviews
Judy Willis

Sourcebooks, Inc., 2008

This book should be on every parents nightstand
Every parent should be so lucky to have this book on their nightstand. It is truly a treasure of information and reference guide which give you the tools, inspiration and understanding in helping your child through frustrating periods of learning. My son, Andreas (7), loves the activities we've already tried, especially the dice game. He often brings me the book and asks what next we can play ... 		  
  







  
  
Secrets to Winning at Office Politics: How to Achieve Your Goals and Increase Your Influence at Work7 reviews
Marie G. McIntyre

St. Martin's Griffin, 2005

A must read to understand office dynamics!
On the recommendation of a collegue, I purchased this book because I was interested to know whether guidance existed as to how to 'play the game' that is workplace politics. So far, I haven't been disappointed! As you work your way through this book you find that you are able to relate the examples presented in the text to the experiences your have had throughout your working life and a lot of ... 		  
  







  
  
Get Out the Vote, Second Edition: How to Increase Voter Turnout7 reviews
Donald P. Green, Alan S. Gerber

Brookings Institution Press, 2008

Interesting Data
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on. 		  
  







  
  
Top Self Publishing Firms: How Writers Get Published, Sell More Books, and Rise to the Top: and Make Money ...28 reviews
Stacie Vander Pol

CreateSpace, 2008

Top Self Publishing Firms
You've written your book. It might be the next great American novel, your heartfelt memoir, the results of years of personal research, a collection of poems, or anything in between. You thought the hard part was behind you. Unfortunately, it's just about to begin. Now with manuscript in hand (or rather on file), you need to find someone to publish your work. Maybe you've gone to countless ... 		  
  







  
  
Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits12 reviews
Eva Rosenberg

McGraw-Hill, 2004

It is ok !!
The first few chapters are good but later chapters are borring. Although the author has quoted many excerpts humorously I think it is still incomplete. Also this book mentions many tax websites/ links but most of them know or will know by googling. 		  
  







  
  
Raise Your Voice 2nd edition11 reviews
Jaime, J Vendera

The Voice Connection/Vendera Publishing, 2007

Very Comprehensive. A must for your vox library.
Jaime Vendera's RYV series is one of the best books for training popular voice on the market for the following reasons; 1). It does a good job of addressing issues that matter to the contemporary vocal artist and recognizes a market that is looking for information that you cant find from more traditional voice pedagogues. 2). It covers good voice techniques that will help you to gain new ... 		  
  







  
  
Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes ...
Markus Prior

Cambridge University Press, 2007

The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and new ... 		  
  







  
  
How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your ...19 reviews
Randy Schwantz

Wiley, 2005

Excellent Book. Randy hits it dead on!!
I thought this would be another one of those old sales techniques made to work today, but that's not what this book is. The author has it dead right and explains how to get your competition fired without saying anything bad about them (thus the tiltle) in an awesome way. If you are in sales and your prospect has a current vendor or supplier this stuff really works. Try it and your business ... 		  
  







  
  
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs5 reviews
ACNielsen

Wiley, 2005

You must read it
if you are not a retail guru, but if you're an executive involved with retail, fast moving consumer goods, shopper understanding, category management, trade promotions, and so on, you must read it. It's clear, ordered, easy to read, and best of all is edited by ACNielsen, wich is the global leader in FMCG information. At the end of your reading you'll understand the importance of ... 		  
  







  
  
Stress Management For Lawyers: How To Increase Personal & Professional Satisfaction In The Law8 reviews
Amiram Elwork

Vorkell Group, 2007

Best In Its Class
This third edition is destined to be the classic authority on stress management for lawyers. It's not one of those touchy-feely books with no substance. It is very substantive and perceptive, as well as succinct and pragmatic. The author obviously understands lawyers and has written a very readable, logical and well-documented guidebook. In some sections, the author even manages to be ... 		  
  







  
  
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market8 reviews
Lisa Johnson, Andrea Learned

AMACOM, 2004

Solid Advice on All Types of Women Shoppers
This book provides a thorough analysis of women shoppers, including those of all ethnic, age, geographic, educational, and socio-economic groups and marital statuses. It gives solid, workable advice on how to attract today's saavy, busy, informed, educated, female customers. It also tells how to help others in the company to overcome outdated, stereotypical thinking about female consumers. I may ... 		  
  







  
  
Naked Intimacy : How to Increase True Openness in Your Relationship2 reviews
Joel Block

McGraw-Hill, 2002

Karen Scaife
After reading Naked Intimacy twice, I was amazed at how profoundly it had changed the way I perceive my own love relationship. A truly remarkable piece of work! 		  
  







  
  
How To Avoid "Just looking!": And Other Ways To Increase Your Retail Sales9 reviews
Terry Kennon

CreateSpace, 2006

HOW TO AVOID JUST LOOKING
I BOUGHT A BOOK FOR ALL MY SALES PEOPLE AND THEY ALL LIKED THE BOOK, BUT THE IMPORTANT THING IS WE HAVE INCREASED OUR SALES, SO THAT MAKES ME HAPPY 		  
  







  
  
The Referral Advantage - How to increase your referrals and grow your Landscape business now!
Jeffrey Scott, 2008

Veteran Green Industry business owner Jeffrey Scott doubled the size of his design/build/maintain business to over $10 million, by raising client retention in one division to 98%, and by increasing professional referrals from $50,000 to $2 million. Referrals are one of the cheapest and most effective ways to grow your business. In The Referral Advantage Scott teaches you how to ask for a referral, get your employees to create them, and even ... 		  
  







  
  
Unlocking The Value Of Your Business : How to increase it, measure it, and negotiate an actual sale price - ...18 reviews
Thomas W. Horn

Charter Oak Press, 2008

Excellent Book for non-specialists!!!
I think this book is very effective! Once you by pass all the gramatical errors, then you will be in driver's seat on this subject. A good book worth reading by anyone who is or plans to be a small business owner. I take my hat off to the author for making such a complicated subject easy to follow within the covers of such a small book. 		  
  







  
  
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment12 reviews
Marti Barletta

Kaplan Business, 2006

This Book Helped Our Business
Marti is a person of remarkable insight. What she understands about human nature and the way that men and women view the world is backed up by both solid research and keen intuition. Luckily - for her clients and the readers of her books - she has applied those insights to teach us all how to effectively communicate to women about our products, services, and ideas. A pragmatic ... 		  
  







  




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