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Security Metrics: Replacing Fear, Uncertainty, and Doubt18 reviews
Andrew Jaquith

Addison-Wesley Professional, 2007

Every security professional (or wannabe) should read this book
I'm not sure what I can write to sway you to buy or read the book if 5 star reviews from Ben Rothke and Richard Bejtlich don't sway you but I'll throw my likes and dislikes in here anyway. I'm not a "metrics guy" in fact, I'm still not , but I do think the book puts the concept of using them into perspective for the person that may not use any metrics in their security work. I've been summing ... 		  
  







  
  
Web Analytics: An Hour a Day57 reviews
Avinash Kaushik

Sybex, 2007

What analytics, (web or otherwise), should be
Before I begin I must apologize for the length of this review, I suffer from acute conciseness deficiency. Avinash's greatest strength is his humility, and it comes through in this book and his blog in spades. All too often the broader analytic community (which I include myself in), is so caught up in its metrics, graphs, charts, esoteric calculations and acronyms that we forget that our ... 		  
  







  
  
Measuring ITIL: Measuring, Reporting and Modeling - the IT Service Management Metrics That Matter Most to IT ...7 reviews
Randy A. Steinberg

Trafford Publishing, 2006

Cliff notes for ITSM metrics - Stands on its own but is better as a complementary text
Wouldn't it be nice if you knew what you desired to measure and analyze prior to rolling out new ITSM processes or their enabling tools? What if you have no former point of reference or an entire lack of metrics? You could start from scratch or use this book as a starting point and modify accordingly. The later option will provide more time for determining how best to capture, disseminate, report ... 		  
  







  
  
Pocket Ref91 reviews
Thomas J. Glover

Sequoia Pub, 2002

Bets book ever!
The "Pocket Ref." is a must have for anyone that lives and breaths. The information in this book is invaluable. I highly recommend this book to anyone & everyone that has a desire to be prepared for any situation. This book has it all, from first aid, automotive, geology, carpentry& construction and even world zip codas. Anything you will ever want to know. This book would make a great gift for ... 		  
  







  
  
The Ultimate Question: Driving Good Profits and True Growth64 reviews
Fred Reichheld

Harvard Business School Press, 2006

GREAT!!!
This is a great book. I have referenced this book in meetings to my team at work, and it has proven to be very useful. I highly recommend this book to anyone with leadership aspirations. 		  
  







  
  
Marketing Metrics: 50+ Metrics Every Executive Should Master28 reviews
Paul W. Farris, Neil T. Bendle, ...

Wharton School Publishing, 2006

Carry This Book with You
If a marketer really wants to be a good business person, then they should carry this book with them. I dislike hearing recent graduates say "Buy One Get One Free" when asked for promotion ideas. If you understand the financial consequences of that type of promotion then it's OK to suggest it. But the point is this book helps you think about the many types of measurements. At one point in my ... 		  
  







  
  
Performance Dashboards: Measuring, Monitoring, and Managing Your Business18 reviews
Wayne W. Eckerson

Wiley, 2005

How to use information to energize your goals and strategy.
Modern corporations collect vast amounts of data. Unfortunately, they too often mistake having massive amounts of data for having useful and actionable information. They are not the same thing. Even when a company knows how to transform data into usable information, there are still steps left to take that that information and make it accessible and usable throughout the organization in a ... 		  
  







  
  
Advanced Web Metrics with Google Analytics9 reviews
Brian Clifton

Sybex, 2008

Highly Recommended
I've been running Google Analytics on a number of web sites since it was first released in 2005. I've got a lot of good information out of it, but I've always suspected that I'm not using it to its full potential. Having read this book I now have a much better idea of what I'm missing and, more importantly, how I can put that right. Brian Clifton has written a really useful guide to getting ... 		  
  







  
  
Actionable Web Analytics: Using Data to Make Smart Business Decisions15 reviews
Jason Burby, Shane Atchison

Sybex, 2007

Great Book To Make Web Analytics Actionable
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read ... 		  
  







  
  
How to Measure Anything: Finding the Value of "Intangibles" in Business17 reviews
Douglas W. Hubbard

Wiley, 2007

Quantifying Soft Knowledge
Perhaps the most frequent question from decision analysis team members is, "How do we get the inputs?" In most evaluations, there are several key variables about which we know little. Consider oil price, for example. We have abundant historical data, yet forecasting future prices is a daunting challenge. Doug Hubbard has written an entire book about capturing quantitative judgments. His approach ... 		  
  







  
  
Website Optimization
Andrew King

O'Reilly Media, Inc., 2008

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to ... 		  
  







  
  
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads23 reviews
Lance Loveday, Sandra Niehaus

New Riders Press, 2007

Easy to Consume Web Strategy Knowledge
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library. Who wrote this book and why does it matter? Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it. ... 		  
  







  
  
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive ...2 reviews
Thomas Tullis, William Albert

Morgan Kaufmann, 2008

a "must have" for usability practitioners
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and ... 		  
  







  
  
Keeping Score: Using the Right Metrics to Drive World Class Performance11 reviews
Mark Graham Brown

Productivity Press, 2006

"Keeping Score" Right On Target
I ordered Mark Graham Brown's "Keeping Score" just as I got involved with a Balanced Scorecard implementation. As we worked through the process of designing our internal scorecard I found this slim volume (<200 pages) an invaluable aid. From the introduction through to the last chapter, I found this book full of practical ideas and advice. For instance, one of my personal pet peeves is the ... 		  
  







  
  
Metrics for IT Service Management2 reviews
Peter Brooks

Van Haren Publishing, 2006

A Metrics-based focus for IT
Meat and potatos metrics - no fluff. Very organized approach to establishing a strong metric-based IT environment. Offers a comprehensive set of goals, mission statements, and objectives for each catagory of process. Offers specific metrics (target as well as warning level) for the gamut of IT functions. Identifies stake holders, constraints, specifications, and justification for each metric ... 		  
  







  
  
Schaum's Outline of Tensor Calculus (Schaum's)15 reviews
David C. Kay

McGraw-Hill, 1988

Tensor Calculus
I have found it to be an excellent refernce for an otherwise difficult subject. 		  
  







  
  
Multichannel Marketing: Metrics and Methods for On and Offline Success4 reviews
Akin Arikan

Sybex, 2008

Groundbreaking book on multichannel marketing metrics!
In this book, Akin Arikan walks us through the whole process of measuring online and offline activities using Web Analytics. He presents both theoretical advices and live examples of how his theories have been (can be) applied. As a Web Analyst and an online marketer I look forward to adding the methods presented in the book to my repertoire. The jargon alerts alone are worth the read. The ... 		  
  







  
  
Metrics and Models in Software Quality Engineering (2nd Edition)10 reviews
Stephen H. Kan

Addison-Wesley Professional, 2002

Second Ed. even better!
This is one of the most highly regarded books on software quality. If you have never read the first edition it was one of the few books that covered software quality in depth, going well beyond metrics and models into strategies for achieving quality, and understanding the underlying principles and mechanics. That edition had a lot of life left in it, but this second edition is one of the most ... 		  
  







  
  
Measuring Marketing: 103 Key Metrics Every Marketer Needs5 reviews
John Davis

Wiley, 2006

Excellent Read and Very Useful List of Metrics
Everywhere you look these days, professional communicators seem to be talking about measurement. From marketing and PR to advertising specifically, the question of how we measure a range of marketing and communication activities--the question of how we the right numbers and make decisions--seems to be perplexing companies around the globe. Perhaps part of the reason measurement is such a ... 		  
  







  
  
Marketing Metrics

Wharton School Publishing, 2008

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.For the assessment of the promotion or advertising effects, it is important to know the -lift- attributable to what would have happened without the advertising or promotion. This is often defined as the difference between actual and baseline sales. Advertising has its own separate set of metrics to assess a ... 		  
  







  




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