california advertising independents

books:

Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents

11 reviews
Robert Marich

Focal Press, 2005

The Inside Track on How Movies Are Marketed
As London bureau chief of The Hollywood Reporter, I covered the whole range of movie marketing strategies, from bad to brilliant. Bob Marich gives those who market movies and those with an interest in the film business a great inside look at how it's done, from market research to promotions and publicity to distribution. He covers major studio releases, movies distributed by indies, and ...

The Moviegoer

107 reviews
Walker Percy

Vintage, 1998

Slicing into the core of mundacity
The Moviegoer is a worthwhile read for anyone who questions the tediousness and resultant boredom of life. It is certainly not outdated for being published in 1960; if anything, it is more relevant today than then. Life as we know it now is even more formulaic than then. It is now even more difficult (if not impossible)to escape the "everydayness" we experience. Binx questions, attempts to search ...

The Moviegoer's Companion (A Think Book)

1 review
Rhiannon Guy

Anova Books, 2004

Fun, varied book of movie insight and information
This slim volume comprises surprising substance and lots of variety. For example, it has loads of surveys from film magazines and institutes (Hollywood's ten funniest films, ten most passionate films, ten scariest monsters, etc.). These are fun for sharing with friends as they are eternally debatable. Why isn't Godzilla on the scariest list of monsters? How does your list of screen villains match ...

Walker Percy Remembered: A Portrait in the Words of Those Who Knew Him

3 reviews
David Horace Harwell

The University of North Carolina Press, 2006

I wish I had met Walker Percy myself!
After reading this book, I regretted (and still regret) that I never had the pleasure of meeting Walker Percy myself. I knew all along that he turned from medicine to writing, and one of the awards he received was the Doctor of Humane Letters from Tulane University in 1977. I have read LANCELOT. And the book mentions several persons he came to know whom I vividly recall, such as Dr. V. Malcolm ...

The Moviegoer - First Avon Printing
Walker Percy

Avon Publishers of Bard, Camelot and Discus Books; New York, 1980

FROM BACK OF BOOK: Binx Bolling is the moviegoer, a model citizen and model tenant in a suburb of New Orleans, a man who sells stocks for a living but lives for the bright, fleeting moments of celluloid reality that he experiences in the movies. He is happy in a movie, even a bad movie. He is in love with his secretary, (but keeps a Gregory Peckish sort of distance) and tries to seduce her on top-down drives along the Gulf Coast in his MG. And ...

Marketing to Moviegoers: A Handbook of Strategies and Tactics
Robert Marich

Southern Illinois University Press, 2009

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, Marketing to Moviegoers , veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, ...