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Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))68 reviews
Rob Snell

For Dummies, 2006

Perfect for me
It is exactly what I was looking for. Hold me by the hand and talk to me like I am back in sixth grade (wait...I flunked sixth grade). It is hard enough trying to tie all of the pieces in the puzzle together, this is the type of information I needed and disseminated in the "Dummies" style that I love.
  
  











  



  
Introduction to Linear Optimization (Athena Scientific Series in Optimization and Neural Computation, 6) ...10 reviews
Dimitris Bertsimas, John N. Tsitsiklis

Athena Scientific, 1997

Nice intuition and good coverage
The best part of this book is the first half, where the foundations of linear programming are presented in a clear yet relatively rigorous fashion, accompanied by numerous intuitive geometrical explanations of the abstract general concepts. This approach, supplementing mathematics with graphical insights, works extremely well for this topic. The quality goes down somewhat, perhaps ...
  
  











  



  
Advanced FPGA Design: Architecture, Implementation, and Optimization8 reviews
Steve Kilts

Wiley-IEEE Press, 2007

The real design warriors guide
Finally! A book that actually talks about advanced design techniques instead of giving a historical overview of FPGA design. I have to admit that I didn't read this book cover to cover. Rather, I use it for reference as needed. It's starting to get that same tabbed look that my other reference books have.
  
  











  



  
Microsoft SQL Server 2000 Performance Optimization and Tuning Handbook14 reviews
Ken England

Digital Press, 2001

SQL best practices bible
I have been working with SQL for several years and always felt a bit weak in my understanding of best practices. I have only absorbed a few chapters so far on index structure and execution plans but already I feel like I have fast tracked into the clever peoples class. The layout is excellent and the language unambigous.
  
  











  



  
Applied Optimal Estimation11 reviews

MIT Press, 1974

great reference and guide to Kalman Filtering
I worked in the aerospace industry from 1980-1991. During my years at the Aerospace Corporation I got this book as a reference to the application of Kalman filtering to orbit determination and estimation problems. So my experience and appreciation for this book is very similar to my colleagues working nearby me at TRW or Hughes Aircraft and cosequently I am in strong agreement with some of the ...
  
  











  



  
Search Engine Optimization9 reviews
Richard John Jenkins

lynda.com, Inc, 2006

SEO Strategies, Tips & Tools For Success From Richard Jenkins and Lynda.com
This resource is a must for anyone who has anything to do with a website...whether it be design, marketing, analysis...anything. Richard Jenkins and Lynda.com deliver a thorough review of Search Engine Optimization that is highly watchable, insightful and inspiring. From beginning to end, Richard Jenkins addresses important strategies for ranking with search engines, driving site traffic, ...
  
  











  



  
Sound Systems: Design and Optimization: Modern Techniques and Tools for Sound System Design and Alignment10 reviews
Bob McCarthy

Focal Press, 2007

Very readable and entertaining
What surprised me most about this book was how readable it was. OK, I know it's not going on Oprah's book club list, but I was expecting a book that I wouldn't be able to understand beyond certain basics. Kind of like my 10th grade math book. But the way McCarthy works his way through the subject was well organized, clear AND at time humorous. I think that it's an excellent book that most sound ...
  
  











  



  
Optimization in Operations Research16 reviews
Ronald L. Rardin

Prentice Hall, 1997

Good operations research book
This book presents the subjects in a different and novel way which provides many new insights. In it, there is a great concern with the practical, professional use of operations research, as can be easily seen in the modeling examples. This book could be named "Optimization theory with realistic applications". This book certainly enables the students to apply the theory learned in practical ...
  
  











  



  
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers12 reviews

Larstan, 2007

Mommy, Where Do Customers Come From?
Excellent Book!!! Filled with lots of Great, relevant information. An informative, quick read, with just the right amount of wit. An excellent web marketing 101 book for all business owners.
  
  











  



  
Website Optimization: Speed, Search Engine & Conversion Rate Secrets9 reviews
Andrew King

O'Reilly Media, Inc., 2008

Required reading for Web developers
My biggest challenge was getting everyone to buy into optimization. I solved this problem by requiring everyone from development, design, customer support, and management to read Andrew King's book, "Website Optimization: Speed, Search Engine & Conversion Rate Secrets." My advice is read Chapter 10 first. Chapter 10 of Andrew King's book explains why you should include these changes in your ...
  
  











  



  
Always Be Testing: The Complete Guide to Google Website Optimizer6 reviews
Bryan Eisenberg, John Quarto-vonTivadar

Sybex, 2008

Serious marketers need this book
Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?
  
  











  



  
Approximation Algorithms6 reviews

Springer, 2004

Very nice introduction
This is a quite nice book by an author who is well-known in the field. The book is not thematic, instead it presents certain problems in each chapter along with the main approximation algorithms and correctness proofs. Yet, each new concept is well introduced with the problems. For instance, the author presents LP-based techniques on the same problem (set cover) in the second part of the book. ...
  
  











  



  
Learning with Kernels: Support Vector Machines, Regularization, Optimization, and Beyond (Adaptive ...8 reviews
Bernhard Schlkopf, Alexander J. Smola

The MIT Press, 2001

machine learning via support vector machines and kernels
The authors are young researchers who did their Ph.D. research in this rapidly developing branch of pattern recognition. Because they are young and are at the state of the art in the filed the book has sevral advantages and disadvantages and what I see as a disadvantage someone else might view as an advantage. Anyway here is my view. Advantage 1: Pattern recognition is a field of many ...
  
  











  



  
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money ...8 reviews
Jon Rognerud

Entrepreneur Press, 2008

Excellent Resource
I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not ...
  
  











  



  
Pro SQL Server 2005 Database Design and Optimization6 reviews, ...

Apress, 2006

A must-have
I have the 2000 version of this book, which I thought was outstanding. Not only does it have excellent content, but it's written as if you were sitting at a table talking to Mr. Davidson directly. This updated version should be a staple on any database developer or administrator's bookshelf. There is a solid discussion of design, securing the database (new encryption capabilities of 2005) and ...
  
  











  



  
High Performance MySQL: Optimization, Backups, Replication, and More8 reviews
Baron Schwartz, Peter Zaitsev, ...

O'Reilly Media, Inc., 2008

Huge improvement over 1st edition
If you read the first edition and were underwhelmed, this is a vastly improved book. This second edition is entirely rewritten, more than twice as long, and covers a wide array of topics in depth, giving detailed advice and analysis in every chapter. The authors' advice on Innodb tuning, query optimization, and advanced replication issues is very strong. If you are responsible for a ...
  
  











  



  
Nortel Networks Troubleshooting & Optimization
Mahalingham, Ragho Mahalingam

McGraw-Hill Companies, 2000

With the increase of Internet use, the worldwide router market in 1999 was $7 billion according to the IDC. Nortel Networks holds the largest market next to Cisco. Written by a Nortel insider--Mahalingham is a Senior Technical Engineer at Nortel, and has authored numerous official company documents.
  
  











  



  
Optimal Control Theory: An Introduction6 reviews
Donald E. Kirk

Dover Publications, 2004

Classic that never goes out of style
My professor chosed this book to use in an Optimal Control class partly because it is very affordable. On top of that, its contents are superb, giving very clear explanations of the fundamental principles underlying Optimal Control for nonlinear/linear systems. Despite its long history, I would think that all material are still relevant, although there are available more "modern" numerical ...
  
  











  



  
Integer and Combinatorial Optimization6 reviews
Laurence A. Wolsey, George L. Nemhauser

Wiley-Interscience, 1999

One of the best...
I first used this book as a text for a graduate course in Integer Programming. At first it seemed to be a very poorly organized book, but as I read it and grew familiar with the subject, I realized that this is a hybrid textbook-handbook. Though the title says "Integer and Combinatorial", the authors go a step ahead and present topics in advanced linear programming, computational complexity, ...
  
  











  



  
Practical Methods of Optimization6 reviews
R. Fletcher

Wiley, 2000

Paperback reprint of 2nd Ed. from 1987
This is a good book from an award winning author and researcher in this subject. However, the 2000 publication date shown refers to the release of the paperback version. There is no new content since 1987 when the 2nd ed. was originally published in hardcover. I prefer Dennis and Schnabel's _Numerical Methods for Unconstrained Optimization and Nonlinear Equations_ for Newton-derived methods in ...
  
  











  







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