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Influence: Science and Practice (5th Edition)126 reviews
Robert B. Cialdini

Allyn & Bacon, 2008

A good textbook
I purchased this title for an MBA course, 'The Causes of Corporate White Collar Crime'. It, along with quite a few case studies, makes up our reading content for this course. Cialdini does a thorough job of focusing on a number of topics of influence: reciprocation, consistency, social proof, liking, authority and scarcity. For each of these topics, Cialdini successfully incorporates many real ...
  
  











  



  
Favorite Jane Austen Novels: Pride and Prejudice, Sense and Sensibility and Persuasion (Dover Thrift Editions)25 reviews
Jane Austen

Dover Publications, 1997

excellent!
I recieved my book on time and in perfect conditions just like it was said and also at a great price!! I bought Favorite Jane Austen Novels, which are 3 books and all for about $11.00!!
  
  











  



  
The Professional Bachelor Dating Guide - How to Exploit Her Inner Psycho103 reviews
Brett Tate

Cambridge Publishing, LLC, 2007

Guys, Add This Your Shelf...
I bought this book along with Secrets of the A Game by Logan Edwards. Depending on your style, this book is funnier than most of the other "dry" pickup/seduction books. That's not to say it lacks good information... it has a lot to say. Some of the attitude of this book may be a little harsh for some guys, but it still has the goods and a lot easier to understand and apply than The Mystery ...
  
  











  



  
Covert Persuasion: Psychological Tactics and Tricks to Win the Game59 reviews
Kevin Hogan, James Speakman

Wiley, 2006

Excellent read for any Salesperson or Public speaker
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase. Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a ...
  
  











  



  
Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition14 reviews
G. Richard Shell

Penguin (Non-Classics), 2006

The Science of Negotiating
As a long time mediator I've read many books on the subject of negotiating. I found Bargaining for Advantage so informative I bought copies for my grown children. Shell brings science into the "art" of negotiating and makes sense of an often mysterious subject. My two daughters especially enjoyed the discussion of women and wages and why women may earn less than men - because they don't ask for ...
  
  











  



  
Yes!: 50 Scientifically Proven Ways to Be Persuasive80 reviews
Noah J. Goldstein, Steve J. Martin, ...

Free Press, 2008

Yes! 50 Scientifically proven ways to be persuasive
i love this book! Not only is the research explained but the authors give suggestions on how to use the techniques in real life.
  
  











  



  
Influence: The Psychology of Persuasion (Collins Business Essentials)268 reviews
Robert B. Cialdini

Collins Business, 2007

Fantastic for the Marketer and it's Fun!
I bought this book on a strong recommendation from a marketing expert and I was not disappointed. Caldini clearly covers what persuasion experts use to get people to do what they want them to do. Whether it's to make a donation to their charity or say yes to their product. Caldini wrote the book to help people avoid being sucked in by marketers (he is a self described patsy) but it's ...
  
  











  



  
Verbal Judo: The Gentle Art of Persuasion45 reviews
George Thompson

Harper Paperbacks, 2004

Verbal Judo On the Job
It works! A little awkward at first but it really, really works! I work security in one of the worst areas of my city, plagued with high crime, gangs, and poverty. Using the techniques of Verbal Judo I have been able to defuse situations that could have turned very ugly without resorting to violence or dangerious confrontations.
  
  











  



  
Words That Work: It's Not What You Say, It's What People Hear98 reviews
Frank Luntz

Hyperion, 2007

Listen to the message people - it's what people hear!!!
The ideas that are written about in "Words that Work" are classic and timeless - some of these principles go back to Dale Carnegie (learn the person's name) and such. Language is everything and if it is focused inward, you're just talking to yourself. If you focus your language to your audience you will have much more success and broader impact. I loved the way he presented his examples ...
  
  











  



  
slide:ology: The Art and Science of Creating Great Presentations35 reviews
Nancy Duarte

O'Reilly Media, Inc., 2008

A guide to using presentation software for maximum effectiveness and eye-popping presentations
No business library should be without SLIDE:OLOGY, a guide to using presentation software for maximum effectiveness and eye-popping presentations. Skillful visual presentations can make or break a report or business; here, the Principal of Duarte Design offers concrete approaches to visual story development, blending conceptual thinking with case studies from leading brands. From creating ...
  
  











  



  
Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want8 reviews
Kurt Mortensen

AMACOM, 2008

A masterpiece
Someone has finally written a masterwork on the science of how we persuade people. Historically, most books on persuasion revolve around old-school sales techniques that simply don't work in the 21st century. Mortensen looks at persuasion the way it should be seen, as a set of procedural skills with real evidence behind them. Starting with the inner game of your thoughts and personal beliefs, ...
  
  











  



  
Persuasion: The Art of Getting What You Want56 reviews
Dave Lakhani

Wiley, 2005

Video Review: Dave Lakhani's Persuasion
Watch Video Here: http://www.amazon.com/review/R5Z16KDSC08AM A two minute review of Dave Lakhani's "Persuasion"Persuasion: The Art of Getting What You Want
  
  











  



  
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point ...68 reviews
Jeffrey Gitomer

FT Press, 2007

The Complete HOW to...
If you are the kind of a person who does not ask the why question this is the book. Insightfull and covers a broad range of topics. Some new, some old, some not so new, but always interesting and relevent. Techniques that are proven to work and fun to do. It will not dissapoint anyone, except the constant pessimist. This book should always be within reach through out the day. For me, its ...
  
  











  



  
Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time11 reviews
Gerry Spence

St. Martin's Press, 2005

A Book That Transfers Raw Emotion
Gerry Spence has a rather eloquent way of describing what charisma is: "Charisma is the controlled transfer of raw emotion." It seems the whole book revolves around his definition of charisma. Once you have raw emotion you could then use tools like visual aids (and the book goes into details of this sort but always reminding the reader to be real) and so forth to transfer raw emotion to ...
  
  











  



  
How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday84 reviews
Gerry Spence

St. Martin's Griffin, 1996

Well done
I was not a big fan of lawyers until I read this book. What a helpful and wonderful persepctive in dealing with anyone anywhere. The use of real world examples is dead-on.
  
  











  



  
Persuasion (Penguin Classics)26 reviews
Jane Austen

Penguin Classics, 2003

Follow your heart (while you're still pretty)
Jane Austen's last novel, posthumously published in 1818, is about the possibility of having a second chance for love after one's made the mistake of following advice contrary to natural inclinations. The story centers on Anne Elliot, descendant of an illustrious family from the nobility of Somerset. Her mother has died and she lives with her father, an insufferably vain and irresponsible ...
  
  











  



  
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!49 reviews
Kevin Hogan

Wiley, 2004

A great "How They Do It"
Have you ever been "slid" into buying something and didn't know how it happened? This book explains the science of how, when, why, and by whom. It differentiates the ethical professional from the unscroupulous person who only interacts with you for their benefit--not yours. This author promotes not just win-win...but that the world is,in fact, a better place because of the ethical compliance ...
  
  











  



  
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words53 reviews
Joe Vitale

Wiley, 2006

How your words can lead to wealth
Firstly let me declare my bias. Dr Joe Vitale wrote the forward to my book 'Bare Knuckle Selling' so understandably I cannot describe myself as a neutral reviewer! However I am a sales consultant, professional speaker on persuasion and an experienced copywriter.Therefore I understand the importance of language in the field of persuasion. If you want to learn more about how to persuade people ...
  
  











  



  
They Say/I Say: The Moves That Matter in Academic Writing21 reviews
Gerald Graff, Cathy Birkenstein

W. W. Norton, 2005

And I say...
This book is full of templates and models of writing arguments. It's very helpful for anyone to learn these skills even though it was meant for college students; in fact, I really see it as being more helpful to teach high school (upper school) students these styles.
  
  











  



  
Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion25 reviews
Jay Heinrichs

Three Rivers Press, 2007

Rhetoric, here we come...
I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. I saw this book and with the reference to arguing and Homer Simpson on the cover, I had to check it out. The books is fun, easy to read, and starts out right from the first chapter informing us about the use of rhetoric in our daily lives and then livens up the rest of the read with silly, ...
  
  











  







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