books:
Health Promotion Throughout the Life Span
5 reviews
Carole Lium Edelman
,
Carol Lynn Mandle
Elsevier/Mosby
, 2005
Just awful.
I have NEVER read a book labeled as health promotion that was less about health. This book really belongs in a philosophy of new age theory. You will learn how to enter into relationships of ethical proportions to help with self esteem issues of transgendered beings of consciousness. At the same time you learn how to promote well being through the United Nations and universal ...
This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and ...
4 reviews
Ray Waddell
,
Rich Barnet
, ...
Billboard Books
, 2007
A Music Business "Must Have"
Finally there's a book that gives a complete and current look at the inner workings of the concert business. Barnet, Berry, and Waddell have filled a void - no, make that a chasm - of reliable, contemporary guidance to those either in or considering earning from the concerts and touring industry. The concert business requires as much planning and risk management as any enterprise, and This ...
Advertising and Integrated Brand Promotion
1 review
Thomas O'Guinn
,
Chris Allen
, ...
South-Western College Pub
, 2008
Great Book
I have this as a reference book and I just love it. It's great to have in your personal design library.
Health Promotion in Nursing Practice (5th Edition) (HEALTH PROMOTION IN NURSING PRACTICE ( PENDER))
3 reviews
Nola J. Pender
,
Carolyn L. Murdaugh
, ...
Prentice Hall, 2005
new paradigm of health theory
It not only is a grand books about health behavior but also is a milestone of nursing theory. It s leverage is deep, penetrating and extend .
Principles and Foundations of Health Promotion & Education (4th Edition) (Health & Kinesiology)
Randall R. Cottrell
,
James T. Girvan
, ...
Benjamin Cummings
, 2008
The Fourth Edition of Principles and Foundations connects you to research, resources and practitioners in health education while providing a solid foundation in the history, philosophy, theory, and ethics of health education. A Background for the Profession,The History of Health and Health Education, Philosophical Foundations, Theoretical Foundations, Ethics and Health Education, The Health Educator: Roles, Responsibilities, Certifications, ...
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Health & ...
James F. McKenzie
,
Brad L. Neiger
, ...
Benjamin Cummings
, 2008
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), ...
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
3 reviews
Kenneth E. Clow
,
Donald E. Baack
Prentice Hall, 2006
Good book, some dated examples, frequent missing CD
I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about ...
Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do
33 reviews
Lee Silber
Three Rivers Press
, 2001
Full of Excellent Marketing Ideas
This book is filled with great examples of creative ways to market yourself - - now if I only had a 28-hour day. Baby steps! Seriously though, I highly recommend it.
Advertising and Promotion
6 reviews
George E. Belch
,
Michael A. Belch
McGraw Hill Higher Education
, 2008
Extensive in theory but current and entertaining
This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.
Advertising and Promotion
3 reviews
George Belch
,
Michael Belch
McGraw Hill Higher Education (ISE)
, 2006
Advertising Text Book
This text book is written better than most. The writing style kept my interest better and it uses interesting examples.
Health Promotion and Disease Prevention in Clinical Practice
Lippincott Williams & Wilkins
, 2007
Incorporating the latest guidelines from major organizations, including the U.S. Preventive Services Task Force, this book offers the clinician a complete overview of how to help patients adopt healthy behaviors and to deliver recommended screening tests and immunizations. Chapters provide practical guidance on how to counsel patients about exercise, nutrition, tobacco use, substance use, sexually transmitted infections, and depression. Written ...
Promotion in the Merchandising Environment
1 review
Kristen K. Swanson
,
Judith C. Everett
Fairchild Books & Visuals
, 2007
All about fashion merchandising!
Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.
Research Methods in Health Promotion
2 reviews
Jossey-Bass
, 2006
The best help to understanding / conducting public health research
As a graduate student in public health, this book has been an incredible asset to my education. It was first introduced to me as the text for a research methods course in 'Health Behavior', but I've used it repeatedly since then in writing my thesis, abstracts, and journal articles. Specifically, the book includes a step by step breakdown of the research process... in writing my thesis, this step ...
How to Be Successful on "Oral" Assessment Exercises for Police Promotion
3 reviews
Donald J. Schroeder
Looseleaf Law Publication, Inc
, 2005
Great overall text. Great for orals preparations
This book has many great tips for excelling in the orals and putting you ahead of the pack. It's general enough to apply to any jurisdiction or rank, yet specific enough to provide you with useful information.
Worksite Health Promotion
1 review
David H. Chenoweth
Human Kinetics Publishers
, 2007
A Must for Worksite Wellness Professionals
Dave Chenoweth has been involved in worksite health proomotion efforts for many years as a teacher, but also a top consultant. He has hit another "home run" with this new book that is organized around a basic worksite model. I have read Dave for many years as a worksite wellness manager and used many of his articles to help build management support for my efforts. He played an important ...
Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
3 reviews
Don E Schultz
McGraw-Hill
, 1998
A definitive handbook: both a text and a reference
Most marketers know that firms spend more on Sales Promotion than on mass media advertising, but text books don't tell you how to manage Sales Promotion. This book is everything it promises: The authors define classes of customers ("loyals", price switchers, etc) and then go through the cost benefit of Promotion techniques from coupons to free samples. If you want to know the difference between a ...
Principles and Foundations of Health Promotion and Education (3rd Edition)
1 review
Randall R. Cottrell
,
James T. Girvan
, ...
Benjamin Cummings
, 2005
Book Review
Book had many markings in it when book was listed as "Clean and Neat with no apparent markings..."
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
1 review
Terence A. Shimp
South-Western College Pub
, 2006
A great all-around Marketing textbook
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
This Business of Music Marketing and Promotion, Revised and Updated Edition
21 reviews
Tad Lathrop
Billboard Books
, 2003
Good
There aren't a lot of eye openers when it comes to music business but this title is a revolution compared to titles of the same caliber. This book is one of those that make you stop and rethink what you've been thinking about a certain area of expertise, it really opens up some hidden pathways and certain secrets of the trade that have been hidden from outside view. Easy structure and good ...
Health Promotion in Nursing
1 review
Janice A. Maville
,
Carolina G. Huerta
Thomson Delmar Learning
, 2008
my review
The service provided by this seller was good. I got my book on time and i got my money worth.
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