journalists contributions organizations self-publishing

books:

12 reviews
Martin Atkins, Cynthia Plastercaster, ...

Soluble LLC, 2007

Absolute must for EVERY band
This book is a monster--big thick tome of information. Every band who is seriously considering leaving the garage MUST read this book. Atkins is a fantastic writer and he is able to make the boring business side of this industry entertaining. In addition to his insight, there are many testimonials from other touring artists, managers, booking agents, merch guys/gals, etc. from everything to ...

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase ...

119 reviews
Brent Sampson

Outskirts Press, 2007

Great How-To
This is a great book for authors seeking a step-by-step guide to setting up a book profile on Amazon.com. It walks you through the process in a very easy to understand style. Many chapters include snapshots of the Amazon screen that you can use as a guideline while setting up your profile. Recommened for those new to selling on Amazon.

Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

16 reviews
Robyn Freedman-Spizman, Rick Frishman

McGraw-Hill, 2008

Everyone Wants YOU to Find Your Wow!
No book is perfect, but there sure are a lot of things I like about this book and I'd like to thank Robyn Spizman and Rick Frishman for writing it. First of all, I believe like the authors do, that whoever you are, and whatever your business, you have the potential for having a unique Wow factor (some special thing) that only you can deliver. The authors say that 'Wow happens' when your ...

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

117 reviews
Steve Weber

Weber Books, 2007

The BEST marketing resource for the internet age
I have read at least a dozen titles on book marketing and I believe this to be the most valuable book available for today's world of internet marketing. The great part about online marketing is that you can actually target specific markets and it's usually free. This book will help you focus your online marketing strategies in several ways: * Influencing and Understanding the Amazon sales ...

This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and ...

4 reviews
Ray Waddell, Rich Barnet, ...

Billboard Books, 2007

A Music Business "Must Have"
Finally there's a book that gives a complete and current look at the inner workings of the concert business. Barnet, Berry, and Waddell have filled a void - no, make that a chasm - of reliable, contemporary guidance to those either in or considering earning from the concerts and touring industry. The concert business requires as much planning and risk management as any enterprise, and This ...

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)

3 reviews
Christopher Vollmer

McGraw-Hill, 2008

The elimination of media downtime in a "flat" world
This is one of the volumes in "The Future of Business from Booz & Company" series in which the firm's senior-level executives explain especially significant developments and emerging trends within major sectors of the global marketplace. (Booz & Company is the new name for the commercial side of Booz Allen Hamilton.) In this instance, Christopher Vollmer with Gregory Precourt focus on ...

Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal ...

5 reviews
Susan Abbott

Allworth Press, 2005

This book is great
I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.

The Frugal Book Promoter: How To Do What Your Publisher Won't

94 reviews
Carolyn Howard-Johnson

Star Publish, 2004

A treasure
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!

Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet!

21 reviews
Penny C Sansevieri

Morgan James Publishing, 2007

BUY THIS BOOK NOW AND YOUR BOOK WILL SELL!!!
If you are looking for a load of websites to help promote your book, then look no further..."RED HOT INTERNET PUBLICITY" by Penny C. Sansevieri is the book for you...This book takes the place of a publicity agent and will save you thousands of dollars you would have had to dish out to such a person...This book is also crammed with information on blogs, how to create your own website, affiliate ...

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

2 reviews
Sandra Beckwith

Kaplan Business, 2006

A much needed simple but solid book on publicity for nonprofit directors!
What a wonderful book. It was pretty to look at, and easy to read. If you are starting a nonprofit or want to improve on your existing nonprofit, then this book will probably help you in either project. It will help your organization generate media exposure that usually leads to awareness, growth, and contributions for your organization. And all at minimal cost. Use this book to create or improve ...

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
Michael Levine

Collins Business, 2008

The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive ...

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to ...

10 reviews
David R. Yale, Andrew J. Carothers

McGraw-Hill, 2001

THE Introductory Text on this subject
I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice. If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, ...

Successful Fundraising for Arts and Cultural Organizations: Second Edition

4 reviews
Karen Brooks Hopkins, Carolyn Stolper Friedman

Oryx Press, 1996

A Great Introduction
This is both a great introduction for those who want to learn more about this field, and a wonderful fresh perspective for development professionals and executives in the arts. Lots of practical info for those seeking funding, but also a great overview on the current climate of funding for the arts. It should be required reading for board members of arts organizations. I am preparing to teach ...

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry

43 reviews
John Stauber, Sheldon Rampton

Common Courage Press, 2002

These Guys Are Good, and Fighting the Good Fight!
Where oh where do I begin? Toxic Sludge... takes a jaded look at the public relations industry, and exposes more than a few objectionable practices perpetrated on behalf of (mostly) corporate America's pursuit of the Almighty Buck. I say 'mostly' because, however distressing it may be to informed and intelligent citizenship, even the United States Government and more than a few foreign regimes ...

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams ...

13 reviews
Sandra L. Beckwith

Adams Media Corporation, 2003

Worth Having as a Reference
I classify business books as follows: read and forget, take notes and dump, keep for reference. This book is definitely in the latter category. For small businesses, typically characterized by a tight budget, PR is often a mystery. How do so many businesses get into the media - sometimes repeatedly? This book demystifies PR in plain language. It also has formats, elements and numerous examples of ...

1001 Ways to Market Your Books, Sixth E (1001 Ways to Market Your Books: For Authors and Publishers)

120 reviews
John Kremer

Open Horizons, 2006

1001 Ways to ... Say Thanks
John Kremer's book has answered alot of questions that I had that I couldn't seem to get answered any where else. Now I have the ultimate tool to assist me in putting together a great marketing plan. I recommend this book to anyone who really wants to make their book a success. Susie McCray, poet & author "See What I See"

Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News

28 reviews
Jeff Crilley

Brown Books Publishing Company, 2002

Required reading for everyone I hire
I've been a PR director for upteen years, and this is the best book written. This is required reading for every PR person that I hire.

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

44 reviews
Jay Conrad Levinson, Rick Frishman, ...

Adams Media Corporation, 2002

Guerrilla Publicity Is Informative And Easy To Implement
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On ...

Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself

2 reviews
David Seaman

Sourcebooks Trade, 2008

Must-Read for learning Online Publicity
This book is the first book that I've read on the subject of marketing/ PR that actually made sense. It is very fun to read, and chock-full of ideas to get your own "buzz" going in the media. After finishing it, I am keeping this book on my desk as a reference for all of the strategies and relevant websites that it offers. The best part about Dirty Little Secrets of Buzz is that anyone can use ...

Public Relations Cases

2 reviews
Jerry A. Hendrix, Darrell C. Hayes

Wadsworth Publishing, 2006

incredible read
I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.

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