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How Not to Come Second: The Art of Winning Business Pitches 3 reviews
David Kean
Cyan Communications, 2006
pitch success record
The only book i have read so far that took the blur off the always subjective pitch techniques and gave rationales and systematic approach making pitch teams understand the essence of how to come first. It became a must-read in our agency. Buying this book will change your pitch record!
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The Book of Happy Endings: True Stories About Finding Love4 reviews
Elise Valmorbida
Cyan Communications, 2007
We Love To Talk About Love
At the offices of ForeWord Magazine, we all read ValMorbida's book and talked about it, over coffee and online. We loved it! Here are the highlights:
Loved "Happy Endings". My favorite stories were So Dear, New Light, Just Right, the story about Sam and Fergus and of course I couldn't wait for Marcus and Michele to meet again. Their letter writing skills gave me hope that it hasn't become a ...
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Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)1 review
Andy Milligan
Cyan Communications, 2006
Good but ends in 2004
Excellent but unfortunately the story ends in 2004.
And a lot of things has happened since that.
Wait for the next edition!
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Always Change a Winning Team: Why Reinvention and Change Are the Prerequisites for Business Success2 reviews
Peter Robertson
Cyan Communications, 2005
On to something new
A fresh, new approach to how people respond to change, individually and within organizational settings. Ethology, taking in Freud and Bolby's work, shows how it is not consequences, but security and "attachment" which will predict and help in the management of personnel.
The catchy title takes in one application of this method and tool, that the composition of any team, whether athletic or ...
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Can Do!: How to Achieve Real Personal Change and Growth1 review
Ben Tiggelaar
Cyan Communications, 2007
Personal Change - but my way
It amazes me what a market exists on personal growth and self management books. Not only does that amaze me, I also find it totally not appealing or useful for myself. I "can do" better than that I reckon. Then one October afternoon I got this book in CD-ROM format after visiting Ben Tiggelaar's "MBA in one day" seminar (most enlightening and ultra-compact - great!). Listening to it on my way ...
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Bare Essentials: The ALDI Way of Retailing3 reviews
Dieter Brandes
Cyan Communications, 2004
Less is more: the ascetic culture of a low-cost retail giant
This book is the untold inside story from a former executive of German retail discount giant Aldi. Some of the advices that I recall from the German edition are the following (they are all interrelated):
ASCETICISM AS A BASIC PRINCIPLE. This word is usually connected to people avoiding physical pleasures and comforts, esp. for religious reasons (e.g. monks). In this context, it's more focused ...
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Failure: An Autobiography5 reviews
Josh Gidding
Cyan Communications, 2007
He's on to something...
This is a very brave work, one that without meaning to speaks for many baby-boomers with privilege, liberal-arts educations, and emotionally distant parents (especially fathers) as companions in their life's journey. Failure is something we don't want to talk about in America, and Gidding lays out his own personal failures - as a husband, son, academic, etc. - as he sees them, with the utmost ...
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Write to Sell: The Ultimate Guide to Great Copywriting2 reviews
Andy Maslen
Cyan Communications, 2007
Learning How to Write to Sell
I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.
This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.
Out of all the books I checked out at the ...
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See, Feel, Think, Do: The Power of Instinct in Business2 reviews
Andy Milligan, Shaun Smith
Cyan Communications, 2006
INTUITION & SUCCESS
this is an excellent book packed with practical case studies that show why intuition is an absolutely vital part of business success. This is not some flakey PR idea, the authors show why we must stop paralysis by analysis, watch what is happening in our market, understand the emotional context, think through an innovative idea & execute it. Better still they provide practical tools to show us ...
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The Fake Factor: Why We Love Brands but Buy Fakes6 reviews
Sarah McCartney
Cyan Communications, 2006
One of the best reads in the last 12 months
This is an absolute must read. Honest and well written, this book gives a unique inside into the world of brands and fakes. This should be on everybody's must read list.
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Excellence: Inspiration for Achieving Your Personal Best1 review
Cyan Communications, 2007
Excellence is Excellent!
Impressive compilation of quotes. I'm someone who is always looking to grow and improve. Typically I'm reading about R/E investing, finance, and strategic planning in business but this title just caught my attention. It is one of those simple books that really makes a person stop while reading, take a few notes, and think about leadership and what it takes to be number one! I have an MBA from ...
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Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series)1 review
Mark Griffiths
Cyan Communications, 2005
gift for husband, good choice
This was a gift for my Guinness drinking husband. He loved it. I haven't read it, but he recommends it if you want to learn more about your favorite drink.
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Cold Calling for Chickens1 review
Bob Etherington
Cyan Communications, 2007
cold calling for chickens
this is an excellent book. very well written. the author began his sales career in London. he was hired by Xerox, and achieved success as a cold-call salesman. he details the emotional struggles and discouragement he faced on a daily basis. he overcomes these through persistence, determination, and a smattering of psychology. i recommend this book as it is useful guide to not only sales, ...
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The Stone-Age Company: Why the Companies We Work for Are Dying and How They Can Be Saved (Truth About ...1 review
Sally Bibb
Cyan Communications, 2005
From Frustration to Inspiration
I found Sally's book so easy to read and so closely related to my own experiences of working for 'Stone Age' companies. I am retired but I feel that I would have enjoyed being able to try and turn things around armed with the inspiration provided within this book. I am very tempted to send copies of it to some of my previous managers but I feel that they are so 'Stone Age' in their outlook that ...
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Six Spiritual Steps to Mend a Broken Heart: Learn to Love Again1 review
Fiona Hickman-Taylor
Cyan Communications, 2007
A must read for the broken hearted!
Six Spiritual Steps is a masterful approach and fundamentally sound handbook for the broken hearted. A pragmatic, not dogmatic, new beginning to rekindle a healthy vibrant approach to survival and if followed a path to enlightenment. This easy and eclectic style promotes a mindset and encourages re-orientation to a positive moment by moment peace and rebirth. The kind of book one can open to ...
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High Tea in Mosul: The True Story of Two Englishwomen in War-torn Iraq1 review
Lynne O'Donnell
Cyan Communications, 2007
High Tea In Mosul
Super read. True insight as to how many women are treated in the Middle East. It makes you happy, sad, angry and anxious. These women must have truly loved their husbands to endure what they did. I could not live under such conditions.
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The Low Sky in Pictures: Understanding the Dutch1 review
Han van der Horst
Cyan Communications, 2005
The Low Sky In Pictures
Very well written. I think you will really enjoy this.
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The Rules of Networking (The Rules of . . . series)1 review
Rob Yeung
Cyan Communications, 2005
If you skip this book, you are probably not networking effectively!
I've read several books on the do's & don'ts of networking & this witty little book is a gem! Not only is Mr. Yeung's book informative, but entertaining, as well. (That's a good thing because I don't know if I could handle reading another boring networking book). He brings up a lot of fine points that make you sit back & think, "Hmm....I never thought about that!" This book is a definate ...
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Just for the Money?: What Really Motivates Us at Work (Truth About Business)1 review
Adrian Furnham
Cyan Communications, 2006
A practical, quick read
Furnham, a pioneer in the psychology of money, presents here a readable synthesis of years of research and study in the area. He provides information and advice that would benefit anyone. This book is a must for employers and human resources professionals. Anyone who is interested in money-- or who has someone close who would benefit from being more interested in the topic-- might take a look at ...
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Core Qualities: A Gateway to Human Resources1 review
Daniel Ofman
Cyan Communications, 2004
great book for anyone involved in organizational development
This book is a must-read for anyone involved in organizational development. And who isn't?
The book looks at the organization as a living thing, in need of balance and natural growth and contraction.
A large part of the book is centered on the individual within the organization and analyses its behavior in relation to others.
Ofmans theory of the Core Qualities is a practical guide to ...
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