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books:

A Marketer's Guide to Brand Strategy: Advanced techniques for healthcare organizations
Chris Bevolo

HealthLeaders Media, 2008

Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding. Harness your true brand power Through the advanced branding techniques and step-by-step guidelines in A Marketer s Guide to Brand Strategy you can: Build a strong brand Take a strategic, business-driven approach to ...

Case Studies in Transparency: Real world ways marketers educate consumers
Maureen O. Larkin

HealthLeaders Media, 2008

Leading the way in the transparency movement Remember when patients took only their doctors advice when deciding where to seek healthcare? Today consumers are taking control of their healthcare and shopping the marketlooking for the best place for them. Will they choose you? Successfully communicate the cost-effective, quality care your hospital delivers Many states are requiring hospitals to post quality, pricing, or patient satisfaction data ...

Physician Entrepreneurs: Strength in Numbers: Consolidation and collaboration strategies to grow your practice
The Coker Group

HealthLeaders Media, 2008

Many physician practices dont have the resources, capital, or leverage to navigate todays healthcare marketplace successfully on their own. In order to remain competitive, afford expensive technologies, negotiate with payers, and establish a market presence, medical groups are finding that strength in numbers is essential to an organizations long-term business strategy. Find strength in numbers To meet todays competitive challenges physician ...

Crisis Communication: Case Studies in Healthcare Image Restoration
Richard L. Johnson; Robert E. (FWD) Brown

HealthLeaders Media, 2006

Introducing a new-generation resource that addresses healthcare-specific crisis communication. Prudent healthcare managers live with the realization that crisis is not a matter of if but when. Even prepared organizations cannot inoculate themselves against crises. In light of this need, HealthLeaders Media is proud to present Crisis Communication: Case Studies in Healthcare Image Restoration. This unique book places rhetoric and storytelling ...