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Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth 35 reviews
Larry B. Loftis
Kaplan Business, 2006
Lots of good information + no sales pitch to buy other products
I bought this book because I am thinking of selling my condo and buying a duplex where I would live in half and rent the other half as a first step into real estate investing (after reading this book I may actually shoot for a triplex or 4-plex if I can afford one). What I really appreciated about this book is it showed me how to value a multifamily property (based on monthly rents rather than ...
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Sales and Marketing the Six Sigma Way18 reviews
Kaplan Business, 2006
Excellent understanding of the Sales and Marketing process
This book is a must read for people involved with these processes (or live with the results!). Michael understands the process and pitfalls and can help you improve your organizations performance. This book should be reread at least yearly and will pay for itself many times over.
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Storyselling for Financial Advisors : How Top Producers Sell29 reviews
Scott West, Mitch Anthony
Kaplan Business, 2000
An Advisor must read!
If you are considering a career in financial planning or are currently working in the financial services industry, this is a must read. Failure to read this book will insure you sound like everyone else and that will not understand your client.
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Selling to Big Companies 49 reviews
Jill Konrath
Kaplan Business, 2005
An excellent read!
If you are selling into big companies, you must read this book! It presents an easy to follow strategy and plan that you can implement today. Jill understands what it takes to win complex sales. Benefit from her insight!
Lee B. Salz... author of Soar Despite Your Dodo Sales Manager
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CFA Fundamentals 4 reviews
Bruce Kuhlman
Kaplan Business, 2005
good book
This book offers a quick trip to the field. It is very reader friendly.
Great starter book.
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Tested in the Trenches: A 9-Step Plan for Building and Sustaining a Million-Dollar Financial Services Practice14 reviews
Ron Carson, Steve Sanduski
Kaplan Business, 2005
Building your own Financial Planning practice
There are a lot of different books out there written by owners of different financial service firms but of all the books I've seen this book is by far the best. The advice may seem simple but it is highly effective. We have already referred to this book many times within the practice I work to help design processes that have simplified the way we do things. The advice on how to attract new ...
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Build It Big: 101 Insider Secrets from Top Direct Selling Experts22 reviews
Direct Selling Womens Alliance (DSWA)
Kaplan Business, 2005
The Best Info for Direct selling
Build it Big is THE book for you if you are in direct selling. This book has so much info and teaches you everything you need to know to build your business. This book walks you through everything and is for those brand new to direct sales or those that have been consultants forever. I will recommend this book to everyone!
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The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business32 reviews
Mary Gehlhar
Kaplan Business, 2005
The Fashion Dsigner Survival Guide
This extremely well written book is enough to put you off even thinking of venturing into starting your own fashion label!! It is very well researched and obviously written by someone who is EXTREMELY conversant with the notoriously fickle and difficult fashion industry.I have worked in fashion at the design level as a patternmaker for well over 30 years and Mary Gelhar has put together a very ...
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Questions Great Financial Advisors Ask... and Investors Need to Know9 reviews
Alan Parisse, David Richman
Kaplan Business, 2006
Excellent Book
I wish someone had given this book to me 21 years ago. The book does a great job focusing on great questions and listening. I like the outline summary of all the questions at the end. It has truly helped me become a better advisor and transform the client into a new discovery of their need. Buy this book and carry it whereever you go.
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Word of Mouth Marketing: How Smart Companies Get People Talking92 reviews
Andy Sernovitz
Kaplan Business, 2006
A brainstorming guide to becoming remarkable
This book is exactly what it promises to be...a fun, practical, hands-on guide to the art of word of mouth (WOM) marketing. This book is about getting back to the basics and fueling your desire to build a remarkable organization. The quick summary of what's in the book...
* 3 Reasons People Talk About You
* 4 Rules of Word of Mouth Marketing
* 5 Ts of Word of Mouth Marketing
...
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Raising Money Smart Kids: What They Need to Know about Money and How to Tell Them (Kiplinger's Personal ...3 reviews
Janet Bodnar
Kaplan Business, 2005
What a parent needs to know to help their kids understand money
With each generation the children seem to have more money available to them than their parents. With this should come responsibility and learning how to spend or save wisely. The problem is that most just learn to spend as soon as they get it, get it by begging parents or an allowance with no responsibilities involved or similar. Enter Janet Bodnar, deputy-editor of Kiplinger's Personal ...
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Keeping the Books: Basic Recordkeeping and Accounting for the Successful Small Business (Keeping the Books)18 reviews
Linda Pinson
Kaplan Business, 2007
Your Business at a Glance
This is an excellent book that teaches you to chart: where you would like to go on your business journey; where you are; and what you need to do to adjust your journey towards your profit goals.
Long before reading this book, I had asked an Accountant the difference between fixed and variable assets - he really didn't answer my question. In fact, he seemed to be annoyed that I would ask such ...
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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully ...14 reviews
Ted Demopoulos
Kaplan Business, 2006
Lots of Ideas
I've just started my blog on technology investigations called "Hack-igations". I was looking for ideas on how to make the most of my blog, and Demopoulos' book was a big help. It's full of stories about the experiences of other bloggers. The stories give me a sense for blogging culture; they help me fix realistic expectations about what my blog can and cannot do for me.
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From Kitchen to Market: Selling Your Gourmet Food Specialty12 reviews
Stephen Hall
Kaplan Business, 2005
Fantastic book for food start-ups
This book was recommended in a class at the local community college on starting a food business. There are
excellent examples of various business models and lots of referrals to other helpful web sites. If you have a
specialty food product you're making in your kitchen and you dream of selling it, this book is perfect.
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What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful ... 31 reviews
Jan Norman
Kaplan Business, 2004
Inspirational Secondary Reading For Those Thinking About Or Planning To Start A Business Venture
You should definitely go to the largest public library in your area and review the numerous business startup books that are available. If you feel a particular book is worth re-reading or to keep as a future reference, you should buy the latest edition of such a book. (Use the book's ISBN number to search online for the newest edition that is currently available.)
What you will get from this ...
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment12 reviews
Marti Barletta
Kaplan Business, 2006
This Book Helped Our Business
Marti is a person of remarkable insight. What she understands about human nature and the way that men and women view the world is backed up by both solid research and keen intuition.
Luckily - for her clients and the readers of her books - she has applied those insights to teach us all how to effectively communicate to women about our products, services, and ideas.
A pragmatic ...
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Building a Successful Construction Company3 reviews
Patricia W. Atallah
Kaplan Business, 2006
Required reading
If you are considering starting a construction business or trying to grow an existing contracting firm, this book offers hard won experience in a well written format. It is like having a conversation with a personal construction industry business coach.
The book lays out the numerous details you must be mindful and does not sugar coat the potential pitfalls you will probably come across. The ...
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More Build It Big: 101 Insider Secrets from Top Direct Selling Experts11 reviews
Direct Selling Women's Alliance
Kaplan Business, 2006
Another Awesome Read to Build your Business!
Wow! I can't believe they topped the last Build It Big with more advice from the top direct selling experts. Another excellent read!
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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business10 reviews
Kim T. Gordon
Kaplan Business, 2006
Excellent Advice
For many of us, what starts out as a great idea for a product or service ultimately turns into a marketing and sales challenge. When it comes to books on marketing, Maximum Marketing, Minimum Dollars is one of the best. First, it contains incredibly practical advice that can be put to use right away. This includes strategies that can be applied by every business, small or large, and irrespective ...
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The Radical Leap: A Personal Lesson in Extreme Leadership47 reviews
Steve Farber
Kaplan Business, 2004
Simple story with a very deep meaning - not for the close minded
I have to admit I bought this book on a whim because I liked the title. I bought the second copy to loan to all my friends who kept asking to borrow it. The story flows well and leads you to some very deep thinking. Farber does an excellent job of tying in a fiction story (at least I assume it is fiction) with some excellent concepts in leadership. I would recommend this book to anyone who is ...
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