books:
Adland: A Global History of Advertising
3 reviews
Mark Tungate
Kogan Page, 2007
You've Seen the Ads, Now Read the History
"Consumers know exactly what they want. They want it all... They're not remotely confused." Thus said Kevin Roberts, the worldwide CEO of Saatchi and Saatchi, one of the most famous of global advertising firms. But he must feel that even the unconfused consumers need direction, and it is the job of advertisers to give it, although I can't help remembering Lily Tomlin's line that without ...
Taking Minutes of Meetings (Creating Success)
3 reviews
Joanna Gutmann
Kogan Page, 2006
One-of-a-kind quick-study tool
Written by freelance training consultant and secretarial education expert Joanna Gutmann, Taking Minutes of Meetings is a no-nonsense, self-teaching tool instructing the reader in the theory and application of proper forms for taking minutes (records) of a meeting. Chapters cover tips for setting up a meeting, personal preparation recommendations, guidelines for taking notes and constructing ...
Knockoff: The Deadly Trade in Counterfeit Goods: The True Story of the World's Fastest Growing Crime Wave
10 reviews
Tim Phillips
Kogan Page, 2007
Tim Phillips is on the beat!
People may think it is cute and trendy to have a counterfeit handbag and may believe they are getting back at big pharmacy by buying their meds on-line. Sadly the damage done by counterfeit product traffic only hurts the consumer. Product counterfeiting is not just for luxury items anymore but can be found in just about every type and grade of consumer good from razor blades to shampoo to peanut ...
Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change
8 reviews
Esther Cameron
,
Mike Green
Kogan Page, 2004
A comprehensive briefing, not an operations manual
Esther Cameron and Mike Green's objective is to help their reader understand "why change happens, how change happens, and what needs to be done to make change a more welcoming concept" by carefully reviewing a wealth of resources that provide models, tools, and techniques of organizational change. Their purpose is not to explain how to plan and then implement a change initiative program. Those ...
Human Resource Development: Learning and Training for Individuals and Organizations
John P. Wilson
Kogan Page, 2005
"The book is a perfect reference document...this text is an essential to all professional practitioners and deserves a place on every bookshop." -- Training Journal
The Talent Powered Organization: Strategies for Globalization, Talent Management and High Performance
25 reviews
Peter Cheese
,
Robert J. Thomas
, ...
Kogan Page, 2007
How to build an engaged, productive, and committed workforce
I cannot recall a prior time in US business history when it was more important - and more difficult - than it is today for organizations to hire and then retain the talented and skilled people they need. As the nature and extent of globalization expand and intensify, that challenge becomes even greater...and even more important. Meanwhile, one of several complications is the fact that talent and ...
The New Boss: How to Survive the First 100 Days
Peter Fischer
Kogan Page, 2008
Political observers have long attached a near-talismanic status to the first 100 days of a new administration. For an executive taking the new role as a corporate leader, the first 100 days are no less consequential. The New Boss is a guide for newly appointed senior managers to make a successful leadership transition. Written by Peter Fischer, an industrial psychologist and psychotherapist, this book provides new bosses with tried and ...
The Handbook of Logistics and Distribution Management
1 review
Alan Rushton
,
Phil Croucher
, ...
Kogan Page, 2006
Learning Logistics
I liked this book, because it is easy to read and understand. This is very important especially for international students.
Develop Your NLP Skills (3rd edition)
10 reviews
Andrew Bradbury
Kogan Page, 2006
Let's keep to the subject guys
Duh, should someone explain to the previous pair that BOOK reviews are meant to be about the book that is on sale rather than bitching because the book wasn't what they thought it OUGHT to be about? Ive bought three copies of this book over the last ten years, one from each edition and believe it or not I didnt do that because its frothy or shallow. I also agree with Andy Smiths review. ...
Family Wars: Classic Conflicts in Family Business and How to Deal with Them
3 reviews
Grant Gordon
,
Nigel Nicholson
Kogan Page, 2008
Advice that will keep families staying together while keeping the business profitable
Family businesses should be stress free - if anyone can get along it can be family, right? "Family Wars: Classic Conflicts in Family Business and How to Deal With Them" realizes that even families can have conflicts, and they can do far more damage than a conflict between two unrelated people. Seeking to give advice that will keep families staying together while keeping the business profitable, ...
The Ultimate IQ Test Book: 1,000 Practice Test Questions to Boost Your Brain Power
3 reviews
Philip Carter
,
Ken Russell
Kogan Page, 2007
Great Brain Exercise, but These Test Samples Are Different from Actual IQ Tests
If you're looking to exercise your brain, these tests will certainly stimulate and strengthen your noodle and result in improved brain function and longevity - the medical community is in consensus with this. But, if you're trying to see what your IQ is, these tests might not be the most representative. The tests in this book are actually HARDER than real IQ tests, or at least the one I was ...
Strategic Thinking: A Step-By-Step Approach to Strategy, Second Edition
4 reviews
Simon Wootton
,
Terry Horne
Kogan Page, 2002
A handy, no-frills guide to kick-start your planning!
Of so many business planning books, which I hold in high regard, this one is the simplest to read and follow, and yet still packed with useful tools and powerful tips. To some extent, I would consider it to be a no-frills, straight-to-the-point, hands-on kind of planning book. In a nut shell, it provides a step by step approach, with a total of 9 steps, and involves 3 critical stages: gathering ...
The Training Design Manual: The Complete Practical Guide to Creating Effective and Successful Training ...
1 review
Tony Bray
Kogan Page, 2006
Highly recommended.
Written by training course and workshop designer Tony Bray, The Training Design Manual: The Complete Practical Guide To Creating Effective and Successful Training Programmes is a solid, user-friendly manual offering both theoretical guidance and practical exercises to aid the reader in designing a successful training course for any field, business, or endeavor. Chapters address the importance of ...
The Strategic Planning Workbook with CDROM (Business Enterprise)
Neville Lake
Kogan Page, 2006
With new material on crafting mission, vision and value, The Strategic Planning Workbook enables the reader to do the thinking, gather the necessary information, make a decision and translate conclusions into action plans. It covers the strategic planning process step by step. In a clear, pragmatic style, Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, along with many strategic ...
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
8 reviews
Matt Haig
Kogan Page, 2005
Very interesting
It is always good to know about brand failures. This is an excellent not-to-list that every marketing manager should read. I consider very wise to have a copy of this book on your desk. Furthermore, it is pretty fun to read.
The Outsourcing Handbook: How to Implement a Successful Outsourcing Process
3 reviews
Mark J. Power
,
Kevin Desouza
, ...
Kogan Page, 2006
A definitive study of corporate outsourcing as the evermore popular weapon in the multinational competition of global economics
The Outsourcing Handbook: How To Implement A Successful Outsourcing Process, a collectively written descriptive analysis by Mark J. Power (President of ROS Incorporated), Kevin C. Desouza (Information School, University of Washington), and Carlo Bonifazi (Co-founder and Vice-President of ROS Incorporated), is a definitive study of corporate outsourcing as the evermore popular weapon in the ...
The Ultimate Psychometric Test Book: Over 1,000 Test Questions with Explanations
Mike Bryon
Kogan Page, 2006
Includes 1000 brand new practice questions
The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team
7 reviews
Paul Sloane
Kogan Page, 2006
At last, some unconventional wisdom!
At times when management literature abounds with dos and donts based on conventional wisdom, here is a powerful defender of the values of unconventional wisdom. Paul Sloane makes a strong case for innovation and lateral thinking in business, where doing new, different things in new, different ways is more important than doing the same things more efficiently. The book is rich with examples from ...
A Handbook of Human Resource Management Practice 10th Edition
5 reviews
Michael Armstrong
Kogan Page, 2006
Human Resource Management Practice
The Handbook of Human Resource Management Practice by Michael Armstrong is a comprehensive book on the art and practice of human resource management. The book is well structured and provides a step-by-step guide to the essential principles. I found the book easy to use, to be clear and reflected the current practice to the subject. The book explains management and employee perspective and their ...
Fashion Brands: Branding Style from Armani to Zara
4 reviews
Mark Tungate
Kogan Page, 2005
Highly Recommended!
If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute ...
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