improvement communicate presentation customer-driven

books:

Advertising and the Mind of the Consumer

14 reviews
Max Sutherland

Kogan Page Ltd, 2000

Highly recommended
The most clearly illustrated book about the once mysterious mechanics behind advertising. I wish I would have read it ten years ago when I joined the ad. industry.

Start Your Own Business in Thirty Days

5 reviews
Gary Joseph Grappo

Kogan Page Ltd, 1998

5 stars is not enough!
This is by far the best addition to Gary's entire line of books. Not only has he told you how to get a job in the past but now he tells you step by syep how to start your own job, be your own boss, and own your own business! If you have read the other books and followed his instructions then you know that his latest addition is nothing to fear!

Competency-based Human Resource Management

2 reviews

Kogan Page Ltd, 1992

To easy understand how to do that Competency
All of organizations throughout Europ,Asia,USA are using HR practices to gain acess to and develop the competency model to be sucessful. This book tell us what are crutical competency if we are to unlock the real talents that our workforces contain. It's focus on include: 1.Identifying the right skill and qualities for sucess in today's environment 2.selecting the best performers and people with ...

Get the Job You Want in Thirty Days

16 reviews
Gary Joseph Grappo

Kogan Page Ltd, 1998

Concise and to the Point
I just got through reading Mr. Grappo's book on how to get the job you want in thirty days and would like to send many thanks for helping me on the quest for new employment. The book was very concise and to the point. It is hard to believe that a book this small could contain so much useful information.

Goal Analysis

4 reviews
Robert F. Mager

Kogan Page Ltd, 1990

Want to learn how to do a Goal Analysis? Read this book!
What? No one has done a review on this classic! Wow, a book that you can actually apply. So many theory related books out there deny us of what we really need to know - The how to part. Of course, Robert Mager is a legend in this field and this book lends credence to his knowledge, expertise and years of experience. This book will walk you through the steps of how to identify a fuzzy, make it ...

Effective Meeting Skills

3 reviews
Marion E. Haynes

Kogan Page Ltd, 1988

Effective Meeting Skills
Nice, short, concise format for managers. Gets to the point with some meaningful tips beyond introductory level, going to addressing meeting problems and meeting follow-up and evaluation. Simple quizes to evaluate your understanding of the books content as you go. Example checklists help you get the meeting right.

Dealing with the Customer from Hell

4 reviews
Shaun Belding

Kogan Page Ltd, 2005

Wow!
An awful lot of conflict resolution type books are big on theory, but tough to put into practice. This is simple and down to earth (also fun to read!) More importantly, it works consistantly - I've tried it. I think the author should perhaps have expanded it to show examples outside of the retail and service industries - the principles I think apply to virtually any industry. I read it in a ...

Great Answers to Tough Interview Questions

4 reviews
Martin John Yate

Kogan Page Ltd, 2001

Packed with Knowledge!
You may feel waves of regret as you read this book and imagine how your life might have been different if you had studied it earlier in your career. With actual examples of resumes and a brilliant score of responses to difficult queries, this is an excellent guide for job hunters, complete with corporate fashion tips. Author Martin John Yate delivers savvy advice in plain language. With warnings ...

How to Study

6 reviews
Ron Fry

Kogan Page Ltd, 1997

How to Study
Excellent principles of study in an easy-to-read format. When I graduated from high school my GPA hovered around 72. I graduated from college witha 3.87 GPA. This book changed my way of studying forever. I thank Ron for his inspiration and guidance. I still share my book with prospective students. In fact, my younger brother had failed an LPN course with the Army; I rushed him the book and ...

Le Mot Juste

6 reviews

Kogan Page Ltd, 1980

C'EST UN BON LIVRE
In a world where many foreign words and phrases have become increasingly common in both spoken and written English, this book is almost a necessity. It clarifies numerous words and phrases from Greek, Latin, French, German, Italian, Russian, Spanish, and Yiddish that are used, and just as often, misused, by English speakers and writers. A few examples: Under French we find "maison de societe" ...

Problem Solving and Decision Making (Fast Track MBA)

2 reviews
Graham Wilson

Kogan Page Ltd, 2000

The second edition is now currently available!
Please look into the second edition, Problem Solving

Fifteen Thousand Hours (Bedford Way Papers)

1 review
Barbara Tizard, et al

Kogan Page Ltd, 1980

An essential book for unstanding how schools affect behavior
Michael Rutter is a psychiatrist who is a sociologist. It's a rare combination. This particular book is widely cited in the resiiency literature, yet few have read it outside of graduate courses. I knew of the basics of it as a national researcher studying how schools can prevent violence. It wasn't until a few months ago I actually read the book. I wish I had much earlier. Some folks ...

The Brand Management Checklist

1 review
Brad VanAuken

Kogan Page Ltd, 2004

A Great Business Book for All Kinds of Businesses
In this case, Brad VanAuken has written a winner. This book stands out from most of the theoretical style branding books that speak loads on what works and what doesn't but don't get involved in the dirty details of making any particular brand a winner. Having just migrated to Bangkok, Thailand I was searching for a good marketing book at Asia Bookstore when I ran across this one. As someone ...

Customer Care

1 review
Sarah Cook

Kogan Page Ltd, 1992

Great help for the customer care practitioner
An all-in-one reference manual for those involved in customer relationship management. The topics covered are wide in scope and are really after enabling the development of effective customer focus. Written in a refreshingly easy and readable format, the book begins with an introduction to the concept of customer care, and the changing nature of customer service. The book then goes on to ...

Jungle Rules

2 reviews
John P. Imlay, Dennis Hamilton

Kogan Page Ltd, 1997

A must read for anyone caring about people AND business.
John Imlay has written a compelling and motivating book that has the power to change how you think of business and the people, the metaphorical tigers, who hunt for success through the business jungle. And in the process, bring food back to their corporate den. A very human philosophy of business revealed through our most primal of instincts. Anyone interested in being successful in ...

Communicate to Win

1 review
Richard Denny

Kogan Page Ltd, 2001

Looking into the Mirror
If you ever wondered what it was thet you were doing wrong when you couldn't find a way to get your message across, then you will enjoy the short journey to self awareness. It's a funny thing to discover that all it takes to bridge the gap between people is being willing to take the first step yourself. Lead by example. Be prepared to answer the very questions you ask of others. This book leads ...

Successful Presentation Skills (2nd edition)

2 reviews
Andrew Bradbury

Kogan Page Ltd, 2000

Author's comment
Due to the way the Amazon database is programmed (same title - same review!!!), some reviews get carried over from one edition to the next - even when the contents have undergone significant changes. In the case of this particular book, any reviews dated before 2000 refer to the 1st edition (about 98 pages), reviews dated between 2000 and July 2006 usually refer to the 2nd edition (about 130+ ...

Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service ...

1 review
John Fraser-Robinson, Pip Mosscrop

Kogan Page Ltd, 1997

Marketing's Future : A Wise and Knowing Prophet speaks !
I have been in the business of marketing and advertising since 1966, and thought that I had learnt a fair amount, since I too started becoming more customer focussed in 1983. John Frazer-Robinson has, in writing this book, combined his years of experience with a tireless passion for change and produced an immensely readable and usable guide for anyone needing to get to grips with the ...

Leadership Skills for Women (Better Management Skills)

2 reviews
Marilyn Manning, Patricia Haddock

Kogan Page Ltd, 1989

Leadership Strategies for Women and Men
Comprehensive, yet short and easy to read. This book provides many useful worksheets to help you evaluate your leadership skills. Topics include: team building, managing conflict and difficult people, time and goal management, using stress positively, communicating with diverse personalities, and motivation tips. The book gives you a quick inventory of your skills. It then provides some ...

The 25 Most Common Sales Mistakes and How To Avoid Them

1 review
Stephan Schiffman

Kogan Page Ltd, 1991

a must read for anyone in sales
I read alot of sales books (and if you are in any type of sales, you should, too), and so far Steven Schiffman has had the best real-world sales advice. Some of his sales theories fly in the face of traditional sales training, but having been in business to business sales for a long time myself, I can say that he is right on target. Yes, like any sales book, some (if not most) of it is common ...

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