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books:

Econoguide '99 : Disneyland, Universal Studios Hollywood : And Other Major Southern California Attractions ...

5 reviews
Corey Sandler

NTC Business Books, 1998

A Must Have For Visitors To Los Angeles!
We used this book on our vacation and saved *much* more than the cost of the book by using the great coupons inside.

Power Direct Marketing: How to Make It Work for You

2 reviews
Ray Jutkins

NTC Business Books, 1995

The greatest book of Direct marketing
This book is the greatest book i read in my life. it is very easy to read, contains alot of things you will not find it in any book. the book is the good ref. to any one working in marketing, and i hope every one read this book and University set this book to be studied .

Commonsense Direct Marketing

5 reviews
Drayton Bird

NTC Business Books, 1990

This is it! Everything you need to know about the business
This book contains all of the information you need to know about direct marketing. It puts aside the myth regarding the 1-2% return on mailings. I had no idea that a 50% return was possible! The book is full of proven advice and tips; planning, list selection, the offer, pricing...it goes on and on. Reading it from cover to cover gave me the information necessary to execute my own mailing which ...

Managing Sales Leads: How to Turn Every Prospect into a Customer

2 reviews
Bob Donath, Carolyn K. Dixon, ...

Ntc Business Books, 1994

ROI for marketing? This book nails how. In all modesty.
Too much advertising and promotion is done, to the tune of billions of dollars each year, and the creators of this so-called promotional material have little or no idea what the return on investment will be. As the co-author of this book, I can promise you that after reading it, you'll know how to predict the return on investment for your marketing dollars, increase the marketing budget, and ...

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

10 reviews
Robert W. Bly

NTC Business Books, 1992

Excellent Resource for B2B Salespeople too!
This book is well worth the cover price. It will make you think about every single word you put on your marketing material. I encourage sales professionals to read it too. Reason: So many of the Salespeople I consult with are responsible to write their own letters and are sending numerous emails to clients. The more you can understand the art of persuasion and word power, the better your ...

How to Get the Most Out of Trade Shows

12 reviews

NTC Business Books, 1989

An absolute must for the tradeshow exhibitor
I can't think of any other book investment I made that has paid off as much as this book. This book has much information to turn the clueless into a master tradeshow exhibitor. It has clear instructions that are easy to follow with planning timelines, checklists, etc. As costs are climbing and competition increasing, it's very important to squeeze out as much juice from the tradeshow as possible. ...

A Diabetic Doctor Looks at Diabetes: His and Yours

2 reviews
Peter A. Lodewick

NTC Business Books, 1998

Encouraging News
Dr. Lodewick puts it all in perspective. He gives you hope that you can control your diabetes and therefore significantly reduce the damage that the disease does. I followed up with an appointment with Dr. Lodewick. He is competent, straight forward and impathetic. Recommended reading for all diabetics.

The Astrology Sourcebook: A Guide to the Symbolic Language of the Stars

2 reviews
Shirley Soffer

NTC Business Books, 1998

The Astrology Sourcebook by Shirley Soffer
Shirley's book is a triumph, and it's a great way for the closet astrology enthusiast to gain entry to the universe of the zodiac. It's also extremely useful to professional astrologers who need to get back to the roots of their practice. In this book, Shirley takes us on a journey through the history of astrology, its ties to mythology and symbolism and an incisive analysis of each ...

Handbook for Public Relations Writing

2 reviews
Tom Bivins

NTC Business Books, 1991

Great for PR Writing
This is a clear, easy-to-read-and-use guide book for public relations writing. I had this a one of the textbooks in college and held on to it afterward because I found it so helpful. I covers every type of writing you will encounter in the PR field--with samples!

Way of Walking: Eastern Strategies for Vitality, Longevity, and Peace of Mind

6 reviews
Jacques Moramarco, Rick Benzel

NTC Business Books, 2000

The Way of Walking: Eastern Strategies for Vitality, etc.
Dr. Moramarco's book covers a wide range of topics related to wellness, and explains them in a way that laymen can understand. I have studied martial arts and Tai Chi Chuan for the better part of a decade, often following my teachers through strange exercises and not knowing why. The Way of Walking explains why certain breathing exercises are vital to performance, and greatly aid in improving ...

The Complete Guide to Infomercial Marketing

1 review
Timothy R. Hawthorne

NTC Business Books, 1997

Everything You Need to Know About Infomercial Marketing
After watching yet another infomercial I began to wonder how the business started. Thinking back to when I was a child and watching TV, even then I liked the commercials and can still remember many of the commercials that I watched as a child. There must be more people like me if a commercial can now be an infomercial and last almost 30 minutes. It wasn't hard to find out who was behind ...

Business Marketing Management

1 review
Frank G. Bingham

NTC Business Books, 1997

An excellent business marketing book
With this unique book a person can be introduced to the world of business marketing and its differences with consumer marketing. Study the different strategies used in business marketing and improve the income of your company!

Essentials of media planning: A marketing viewpoint

1 review
Arnold M Barban

NTC Business Books, 1986

Very succinct and informative!
This book provides an excellent overview of the fundamentals of media planning. It examines the five basic components of a media plan: (1)background review, (2)statement of objectives, (3target market defintion, (4)media mix, and (5)overall scheduling considerations. For example, it will show how the product life cycle, marketing or promotion plans would affect the media plan, or how reach and ...

Winning Direct Response Advertising: From Print Through Interactive Media

2 reviews
Joan Throckmorton

NTC Business Books, 1997

MUST-READING FOR ALL DIRECT MARKETERS
Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.

The Allergy Sourcebook: Everything You Need to Know

1 review
Merla Zellerbach

NTC Business Books, 1998

Outstanding guide to allergies
This book is recipient of the Reviewer's Choice award and is well deserving of it. An excellent introduction to the world of allergies and all its troubles and treatments.

The Adoption Sourcebook: A Complete Guide to the Complex Legal, Financial, and Emotional Maze of Adoption

1 review
Cheryl Jones, Bruce Rappaport

NTC Business Books, 1998

Concise guide to emotional & procedural aspects of adoption.
An informative "must read" for families considering any form of adoption as a means to building a family. Includes detailed information and positive affirmations to those embarking on the often tempestuous journey toward adoption.

Cases in Public Relations Management

1 review
Raymond Simon, Frank Winston Wylie

NTC Business Books, 1993

Good for advanced students and PR professionals, too
The wide range of PR cases, from corporate and non-profit situations and problems clearly involves critical thinking. It offers no pat answers, just helps the reader learn how to think through real crises and problems.

Fundamentals of Successful Newsletters: Everything You Need to Write, Design and Publish More Effective ...

1 review
Thomas H. Bivins

NTC Business Books, 1991

Smashing Newsletters
Thomas Bivins identifies USA Today as a model, with its colorful banner, easy-to-follow page design, full-color photographs, inviting table of contents, and short articles. As FUNDAMENTALS OF SUCCESSFUL NEWSLETTERS guidelines, the author also points to simple graphic design, with boxes, sparingly appropriate illustrations or photographs, rules, tint blocks, and no more than two typefaces, used ...

Advertising Principles: Choice, Challenge, Change

1 review
Bruce G. Vanden Bergh, Helen E. Katz

Ntc Business Books, 1998

Very essential for advertising people
If you are interested in advertising and marketing communications, this bool will tell you from the first to the last. What I regard most highly in this book is the data and case study here is very new and hot, not old dated one. You can read the real market as well as get the basic principles you are desired to know as an advertisign person. This book covers Integrated Marketing ...

Dagmar: Defining Advertising Goals for Measured Advertising Results

1 review
Solomom Dutka

NTC Business Books, 1995

Clarity
One of the biggest problems I run across as a Marketing Communications Manager is how people define their marketing and advertising goals. Often they mix marketing and advertising objectives and strategies. This book not only helps clarify these but gives excellent examples. In addition, it shows why setting specific goals is paramount to your success. How many times have you received a brief ...

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