competitors nonfinancial double-digit buzzmarketing

books:

Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

19 reviews
Barbara Peterson

Portfolio Trade, 2006

Book on Setting-Up a Successful Airline
David Neelman has been very clever at the way he structured Jet Blue.He essentially bought new aircraft, hired good people,treated them welland they looked after the passengers. It would be nice to see a low-cost airline in Europe follow this model. Go was very close but they no longer exist. Great read for anyone in the airline business,an example to follow!

Damage Control: How to Get the Upper Hand When Your Business Is Under Attack

13 reviews
Eric Dezenhall, John Weber

Portfolio Trade, 2008

Welcome to the 21st Century
Mr. Dezenhall's book should be required reading in every public relations, business and government administration college programs. The concept of what is a 'crisis' has changed substantially in the past 10 years, especially with people communicating problems and/or urging others into action through their Web connections. In the 21st Century, our assumptions of how to deal with management crisis ...

Balance Sheet Basics: Financial Management for Nonfinancial Managers
Ronald C. Spurga

Portfolio Trade, 2004

Bill and Dave: How Hewlett and Packard Built the World's Greatest Company
Michael S. Malone

Portfolio Trade, 2008

Others have written about the rise of Hewlett-Packard, including Dave Packard himself in The HP Way . But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews. Malone draws on his new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled ...

The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs ...

4 reviews
Adam Horowitz

Portfolio Trade, 2004

Who Has 20/20 Hindsight?
Whether or not these are, in fact, the dumbest may be subject to debate but they will certainly serve the purposes of Horowitz and the editors of Business 2.0 magazine, assisted by Mark Athitakis and Mark Lasswell. (For my own purposes, I will simply refer to them collectively as the book's co-authors.) Throughout nine chapters, they examine "useless products, ruinous deals, clueless bosses, and ...

Competition Demystified: A Radically Simplified Approach to Business Strategy

12 reviews
Bruce Greenwald, Judd Kahn

Portfolio Trade, 2007

A fresh, clear, practical, and compelling approach to understanding the substance of Corporate Strategy
Every business student studies Corporate Strategy at one point or another. There are a huge number of books, articles, and prayers associated with this subject. Some classes become so complex that students sink from the weight of detail. Other classes are so superficial that the student walks away with what amounts to one of those tiny Swiss Army Knives with a blade, scissors, nail file, ...

The Culting of Brands: Turn Your Customers into True Believers

12 reviews
Douglas Atkin

Portfolio Trade, 2005

The "new" marketing takes on an intriguing face.
Doug Atkin reveals what "cultism" really is (not funny Kool-aid for the mind-numbed) and why we should aspire to having our customers "cult our brand." He points out the massive changes which have taken place since the Attraction Principle replaced a lot of Spot TV, and helps us evaluate lower-cost options which get big results. The point of view is valuable and well-presented, the supporting ...

Double-Digit Growth: How Great Companies Achieve It--No Matter What

8 reviews
Michael Treacy

Portfolio Trade, 2004

Fail often, Fail fast, Fail Cheap
[...] This is now one of my favourite books. (I tend to be a bit fickle and flip from book to book as to which ones are the best.) One thing that I love about the book is the number of examples it gives of companies that maintain double-digit growth for long periods of times. I am a huge growth addict (growth is a great way to drive efficiency into an organization painlessly). Growth is also ...

Buzzmarketing: Get People to Talk About Your Stuff

37 reviews
Mark Hughes

Portfolio Trade, 2008

Now- An In-Depth Review of the Book
Allow me to give you a concise overview, so you can make a great decision on whether to pay for this book: (See more things at http://satisfyingsolutions.com) Chapter 1: Checking out business blogs This chapter show you how a blog gets a conversations going between businesses and consumers. Chapter2: Discovering the Buzz about buzz marketing This chapter show you how to market a ...

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

16 reviews
Geoffrey A. Moore

Portfolio Trade, 2008

A cogent survival guide for the evolution of business
In a competitive, capitalist economy, nothing is more prized than the whiz-bang invention, the why-didn't-I-think-of-that product or service that defines a market, delights consumers and gushes profits. Yet for all the ink spilled over innovation, remarkably few businesspeople understand exactly how to mint revolutionary new products. Innovation expert Geoffrey A. Moore delves under the hood of ...

Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage

14 reviews
Robin Gerber

Portfolio Trade, 2003

ER Lessons for Leadership and Lessons for the World Now
After reading about Colin Powel's style, Bush's War and Guiliani's book on Leadership, it was a nice break to read about one of history's greatest first ladies--Eleanor Roosevelt. It also served as a checkpoint for myself to have a peek at the early 20th century and the beginnings of the UN in light of recent events. This book was written by Robin Gerber who is a senior scholar at the Academy of ...

First In, Last Out: Leadership Lessons from the New York Fire Department

14 reviews
John Salka

Portfolio Trade, 2005

Practical Advice for Front Line Managers
Salka's advice is modeled on the leadership lessons of the New York City Fire Department. He takes many of the basic principles of effective leadership that are used to define the officers of FDNY and applies it to real life situations that can be used at any level of leadership by comparing these situations to those faced by the firefighters and their daily battles. This book's real strength ...

How to Make Millions in Real Estate in Three Years Starting with No Cash: Fourth Edition

6 reviews
Tyler Hicks

Portfolio Trade, 2005

Lots of General Ideas, Lots of Sales Pitches
This book is an OK introduction to the area real estate investment, but there are very little helpful specifics. There are, as other reviews have noted, a lot of sales pitches for Mr. Hicks' other packages and business ventures. Also, he is a huge proponent of getting in debt as much as possible and with poor terms and interest rates, which is a controversial way to go about things IMO. ...

I've Got Your Back: Coaching Top Performers from Center Court to the Corner Office

8 reviews
Brad Gilbert, James Kaplan

Portfolio Trade, 2005

Strongly Recommended for Tennis Fans
Having read and really enjoyed "Winning Ugly" I decided to give this book a try even though I had read a review stating that it was geared toward applying his principals to business. I did not find that to be the case at all. Yes, he did give tennis stories and then close with how that story might apply in other's business life. But what I found in this book is an inside look at a talented ...

Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow

8 reviews
Michael Moe

Portfolio Trade, 2007

Invest for the Future!
Every amateur investor's dream is to find the "next big thing," but actually accomplishing this is harder than it sounds. Thankfully, Michael Moe's book has specifically laid out the industries that are likely to experience explosive growth in the future; and so that we can pick the right companies in those industries Moe has plenty of historical analysis about what other great companies did as ...

How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

1 review
David Magee

Portfolio Trade, 2008

A good presentation of Toyota's core principles and its production system
The subtitle of this book, "Leadership Lessons from the World's Greatest Car Company", let's the reader know that this is really a book targeted to the insatiable market for people looking to develop their business leadership skills rather than a scholarly analysis of Toyota's rise to leadership in the auto industry suggested by the title. We don't get a penetrating analysis of the automobile ...

Good Debt, Bad Debt: Knowing the Difference Can Save Your Financial Life

8 reviews
Jon Hanson

Portfolio Trade, 2006

Public schools should pass these out before Math texts!
I picked this book up at the library and did take my time over it (renewed once) but that is after reading the first few main chapters. Ane reading other stuff inbetween. It IS easy to become more financially set. To save money, live with a reasonably priced car and house (below your "means") and bank the differences. Short term deferment results in long term gain, don't keep up with the ...

If You Don't Have Big Breasts, Put Ribbons on Your Pigtails 12-copy prepack

18 reviews
Barbara Corcoran

Portfolio Trade, 2003

This is hands down up there in my top 5 business books
Yes - I have a personal connection to it because of the tie in with my background. Barbara started her real estate agency on a bootstrap just like me! BUT this book should not just be read by real estate business owners. It's witty, relevant to any business owner and beautifully crafted. While I of course admire Barbara for what she did turning a $1,000 investment by her boyfriend into one of ...

Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
Larry Selden, Geoffrey Colvin

Portfolio Trade, 2004

One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don’t realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company’s profit, while the bottom 20 percent are actually destroying value. The cutting-edge companies featured in Killer Customers , in ...

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