Ideal Features Of Custom Printed Products

In the world of marketing, image is everything. Your company’s image as seen on your products, advertisements, vehicles and marketing paraphernalia, determines client’s perception of the business. Typically, many organizations identify their businesses using logos and emblems. These identification labels are usually found in most company products including automobiles, buildings, staff uniforms; and seemingly inconsequential items such as biro pens and cups. This form of labeling is a cheap and efficient method of advertising for your business. Apparently, image reproduction through printing is the main way to display the company’s image to the public. However, in order to truly standout from the crowd, custom printing is the way to go.

What Is Custom Printing?
This is reproduction of inimitable printed products for various purposes, mainly to create a stimulating point of sale for your company. Bespoke printed products with your company’s logo and other interesting features can create a stir, and attract the attention of potential customers to your business. You can customize numerous printed products to suit the envisaged image you wish to portray.

Features of High Quality Custom Prints
Choosing the ideal custom printer for your products is a daunting task, especially for someone with minimal knowledge about printing. It is advisable to consult a designer or printer before you make up your mind. These professionals are at the best position to assist you with whatever project you envisage. You may have limited knowledge on some of the features and inherent qualities of bespoke printed products. Only a qualified person can point out specific characteristics that differentiate two printed and finished products. Such features may include:

Multicolor Printing
This is the standard method for printing colored products. It is also referred to as full color printing. Here, the printers utilize four colors namely cyan, magenta, yellow and black, to reproduce stunning products with any hue of the color spectrum. Thus, you can have posters, labels, newsletters, notepads, table tents or other products reproduced in full color. Printers with high quality four-color machines and qualified technicians reproduce the best products. Usually, full color jobs are more expensive to print than single or spot color ones.

Spot Varnish
Spot varnish gives the printed image an enhanced contrast compared to its background. For instance, if you fancy a bright four-color image on a glossy background, you might give the picture a dull varnish. Conversely, if the background has a matte appearance, you can spot varnish the image to make it standout prominently. This can work well for menus, presentations, banners and similar large format printed products.

Pantone Spot Color
Sometimes, you may wish to reproduce unique hues, different from what people would expect. An inexperienced printer can find it tricky to reproduce the exact shade of say apricot, amber, amethyst, lavender, coffee, emerald e.t.c. For such cases, pantone spot color matching is the best way to go. This color matching system contains a gamut of unique hues, shades and tints for printers to use.

Custom Embossing
This is an ancillary custom printing technique that gives the finished product a raised three-dimensional feel. It is a great way to finish postcards, greeting cards and business cards. You can emboss four-color images or use foil stamping for special effects. Printers use high pressure dies to emboss images on the substrate.

Die Cutting
Die cutting is a post printing activity where a special machine shapes the printed product with the desired contours. The technique produces curved corners, geometrical shapes, octagons or other infinite shapes depending on your preference. Thus, you can obtain exciting shapes for table tents, rack cards, banners and similar printed products.

Security Features
Bespoke printing may also entail application of security features on printed products. These features prevent counterfeiting of labels, event tickets, hangtags and other valuable documents. Printers use techniques such as holograms, bar codes, hidden inks and UV inks to protect documents.

Metallic Inks
Sometimes, ordinary process colors simply won’t do. You may desire for your products to appear classier, stylish and more vibrant than what others have. In this case, metallic inks available in distinctive colors are just what the doctor ordered. Letterings with metallic ink will capture the audience and create an unforgettable impression for your organization.


All in all, companies wishing to distinguish themselves from competitors have the perfect way to do so. This entails custom printing of their products using any of the methods listed above, or many other techniques from printing companies.

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