Many ideas you can implement right now

books:


	• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin Simon & Schuster, 1999 - 256 pages average customer review:based on 130 reviews view larger image
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highly recommended

We need more books like this

I wish everyone would read Godin's books! This is a great work even if you don't have "sales" or "marketing" in your title. Godin has a wonderful writing style and peircingly accurate observations of current culture. As an alumni director at a prep school, this book challenged me to see how to apply Godin's observations in my day-to-day work.

Excellent Internet Marketing Book

Without having a vast amount of knowledge in marketing, reading Permission Marketing helped me to get a feel for how to leverage the Internet as a tool to obtain new, loyal customers. This book helped me to realize that interrupting customers at inopportune times was not going to create the loyal customer relationship that we wanted. By using different means of obtaining a customers attention, a loyal customer can be created over time. Mr. Godin uses a multitude of examples throughout his book of companies that have used this practice and found it successful. This book is an excellent tool for any Internet Marketer!

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Enjoyed Learning About the Concepts

I enjoyed learning about the concepts in this book. Godin does a good job of explaining the levels of permission that you need in order to gain a customer's comfort level so that you can market directly to them in a personalized way. I also enjoyed learning about the difference between interruption marketing and permission marketing. Being new to field, I appreciate the new comprehension I have with this approach even in evaluating my own interaction with online marketers and e-mail campaigns resulting from me making purchases on the web. Great book.

Permission for attention

I like the book. Seth Gordon gives the procedure for a new way of marketing: Permission Marketing. Main idea is to convince the customers in order to give you permission to contact her. First, you should sell her the next meeting. In the next meeting you have to sell one more. This is great. I mean, if customer gives you permission to go further, you have the right to contact her in future for mutual profit and interest. This would be best for the marketer and the customer. Seth Gordon says that "Permission marketer is a farmer". Permission marketer should buy the seeds, find a land, plant the seed, water them continuously for seasons, watch them grow, and finally harvest. Permission marketing may be the hardest way for marketers, but it is a joy both for the customer and for the marketer. This book does not promise a magic wand for marketers, but introduces the basic ideas of getting permission from customers with examples. It has the feeling of a case study. You will enjoy.

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Many ideas you can implement right now

A very enjoyable and useful read for anyone interested in improving customer acquisition, retention and relationship, via the Internet or not.

Days after reading this book, we started applying permission marketing techniques at our dotcom (E-campo, an agricultural portal) with INSTANT results.

Highly recommended.

reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, page 10, 11, 12, 13, 14, 15, 16, 17, 18, 19

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