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highly recommended |
A must read for marketing managers of prof. service firms 
It is all in this book. If you are responsible for marketing professional services, this book brings 100 years of experience. It will make you a super star. It has the data, the method, the plan. It's up to you to implement it, but it's one that is easy to do...and it works.
Maister is the one who goes straight to the point
As a consultant from a worldwide company, I can assure it's one of the best texts I've ever read. The simplicity of its language, associated to the depth and trueness of its message, drives us to easy-to-apply conclusions. A book to be carried with you !
An excellent and thought provoking text.
As the owner of a consulting firm, I have read many books on the subject. By far, Maister's book is the best I've read in this arena. I am incorporating many of his insightful and pragmatic insights into our upcoming strategic planning session. I just hope my competition doesn't read this book
A must read for marketing managers of prof. service firms
It is all in this book. If you are responsible for marketing professional services, this book brings 100 years of experience. It will make you a super star. It has the data, the method, the plan. It's up to you to implement it, but it's one that is easy to do...and it works.
an absolutely fabulous book
It has come to my rescue time and time again at a management consulting firm. The first four chapters on "basic matters" have become standard reading for all senior managers in our group. I wish he would do some more case studies outside the legal profession, otherwise it would be a 10.
reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, page 10
managing the, firm, managing, professional, service
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