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	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
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highly recommended

¿Buy this story?

I did. However I must say that have not read, but heard it through an audiobook. It's the first book I read (not read, heard!...) from Godin and not only enjoyed it very much, but also and basically believed & bought his story book. IMHO this is even more valuable on a 'listener'.

Seth is a smart guy

Seth is a smart guy and reading his book will help you find the right way to talk with people. Also he talks about so many different success cases that you will be very motivated to start your own project and develop that idea you kept in your closet for some time...

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Myths, Mayhem and Marketing

Seth Godin's books are always cutting edge. While they're short on hard core marketing research and facts they milk current marketing pop psychology. His premise that marketing is built on storytelling is spot on .... and the ability to tell stories in an ethical and authentic way ... is an essential, and indeed vital skill for both aspiring and experienced leaders.

Perhaps this book just reinforces current 'C' level thinking (eg CEO and Board level) that marketing is difficult to measure, unethical and a waste of money.

At least the book opens up the debate about 'perception is reality'.

Worth reading for its contrarian view. A better read for aspiring and experienced leaders is 'Understanding Influence for Leaders at All Levels' (McGraw-Hill 2005).

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All Marketers are Liars

Another great book on marketing by Seth Godin. His books should be mandatory reading for all marketing students and professionals. Combined with The Purple Cow, these two books outline the secret for success in today's world of commodity products and commodity marketing.

Great information from a trusted source

Seth Godin has become a trusted name in the marketing world, and All Marketers Are Liars is the next installment to his simple but extremely important concepts.

There are 13 different post-it flags hanging out of this book for me to pass on great information to others.

reviews: 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, page 13, 14, 15, 16, 17, 18, 19

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