From a Marketing Professional

books:

	• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ... David Meerman Scott Wiley, 2007 - 304 pages average customer review:based on 111 reviews view larger image
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highly recommended

Recommended vey highly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Very good book to read in adapting to the new world of marketing in the digital age. Great insights about the new ruless of PR and Marketing and great information about the new digital media. Highly recommend it to everyone.

Leapfrog The Learning Curve

David, as a fellow author...I have to say your book is one of the most relevant and powerful books I've read recently. Companies that want to upgrade what their marketing efforts or who are behind the times and want to leapfrog the learning curve should read this book immediately. Thanks for sharing your valuable gifts with the world. Your contribution is appreciated by me and I'm sure many others.

Jimmy Vee, co-author of Gravitational Marketing: The Science Of Attracting Customers and co-founder of [...]
Gravitational Marketing: The Science of Attracting Customers

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From a Marketing Professional

I own a small marketing and PR firm in the midwest and I've been in markteing for more than 20 years. This is one of the best books I've read and has really helped me to put my arms around use of technology combined wiht traditional methods for my clients. It's easy-to-read yet packed full of useful information.

web demands new approaches

This is a great book - I wish I had written it myself. It's the first book I have seen to really seize on the totally new game of web-based marketing in all its forms - blogs, podcasts, even viral marketing! Even if readers don't plan to use all these approaches, if they inhabit, or their customers inhabit the web, they need to understand it. The book has a fabulous action plan, and even if companies chose to time-phase their new marketing approach by hitting only one or two items to start, the sequence of rapid-fire new marketing solutions is easy to hook into as this approach takes over.

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Great Insight

As an author always interested in promoting my books, I was intriqued by David's knowledge and experience. His profiles of various companies/corporations throughout the book gave great insight into online marketing. And it turned a subject that could be overwhelming into manageable chunks easily absorbed. One of my favorite chapters is How to Use News Releases to Reach Buyers Directly. He gave step-by-step details on what works and what does not. Anyone remotely interested in online marketing will gather many tips for hir or her own business.

The Frantic Woman's Guide to Feeding Family and Friends: Shopping Lists, Recipes, and Tips for Every Dinner of the Year

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reviews: 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, page 14, 15, 16, 17, 18, 19, 20

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