Jeff Bezos says the bestselling books get lots of five star and 1 star reviews. The reason is simple: some people don't understand the really good stuff. Buy this book. You'll get it!All right for those inexperienced in marketing... but if you have experience in marketing, don't bother with this book. In Permission Marketing, the author takes a lot of OLD marketing concepts, renames them, and presents the concepts as if they were new. All right if you are an engineer w/o marketing experience, but if you have marketing experience and a brain, don't waste your time or money.
After reading this book I do not feel full of new insights or feel that I have attained any newfounded knowledge. I'd have to somewhat agree with Kerry's review in that this book does contradict itself in several instances, and some of the key points are plain wrong, in my opinion.
The book looks nice and reads well, so I didn't slaughter it with one or two stars. But the content does not deserve 5 as many reviewers are putting it.reviews: 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, page 14, 15, 16, 17, 18, 19, 20