John and Kyle explain the real life aspects of being in business for yourself. The trials and tribulations hit home! Their documented experiences make the book fun to read while you learn from their experiences.
You'll soon realize that they are Wharton graduates getting their degree in the school of hard knocks. The book is a gem.
The authors describe an anything-but-typical day in the life of an entrepreneur. They share comical, yet true accounts of their struggles with distributors, suppliers and customers.
For anyone beginning their own venture, this is a must read!