From Capt.Sanjay Mahadeshwar Author:How I made quarter million dollars in 2 days: Stop advertising and...

books:

	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 186 reviews view larger image
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highly recommended

From Capt.Sanjay Mahadeshwar Author:How I made quarter million dollars in 2 days: Stop advertising and start innovating:

Godin's Purple Cow has remarkable ideas and viewpoints about "what" "How" and "why" that makes things simple.
The book is a combination of well defined thoughts as to why we in general have stopped paying attention to newspapers and TV advertising. What is this new Idea-Virus and how to milk the purple cow.
What to do when the benefits of purple cow start to vanish is really great as well when nothing else works.

By Capt.Sanjay and Teja Mahadeshwar. Author How I made a quarter of a million dollars in 2 days and the how to principles behind it.

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Focus, focus, focus

Godin's Purple Cow presents the viewpoint that successful products have the marketing baked into them through their very being. This is an easy read and a useful lesson for marketers who talk about the four "P"s and then created products that lack any discernable value nor target market.

Although the material may not all be original, it does act as a wake up call to not follow the standard Marketing 101 formula and take a chance with products and services that have identified markets. The book has a good mix of technology and non-technology examples of companies that have identified their target market and been effective in communicating their product's value to that segment to foment viral marketing campaigns.

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Donna L. Cohen Author of "GO BIG or Stay Home!" is a PURPLE COW Advocate!

This book is a motivator! It will kickstart your inspiration to create new, unusual, REMARKABLE products...The examples give you the picture of what is done to stand out.

Purple Cow will help you to understand how to develop attention.
This is not necessarily the how to book as much as the kick in the pants to get something different going.

Ideas Bubble Up

If you (A) Want to be inspired to create new, unusual--remarkable--products, or (B) Want to know how to generate attention (the much publicized, much craved Word-Of Mouth) then you will find many valuable insights in this little, purple book. I can't count the number of times I've returned to its pages to jump-start my creativity, remind myself to stretch beyond the ho-hum ordinary, and-most importantly-get solid, practical advice on how to make my ideas and products successful.

Two of my favorite insights (which, taken here out of context, may sound stunningly simple, but let me assure you, they are not:

*You are either remarkable or you are invisible.
*Safe is risky.

Like I said, no thunder clap moments of revelation; no angel chorus; no shining light from heaven. Only simple ideas wrapped in stories and examples, scattered through an easy-to-read book. You won't be dissapointed.

Maybe the question you should ask yourself is: "Do I want to create a Purple Cow?" If so, then get this book.

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reviews: 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, page 14, 15, 16, 17, 18, 19, 20

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