Great information from a trusted source

books:

	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 95 reviews view larger image
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highly recommended

Seth is a smart guy

Seth is a smart guy and reading his book will help you find the right way to talk with people. Also he talks about so many different success cases that you will be very motivated to start your own project and develop that idea you kept in your closet for some time...

All Marketers Are Liars

Seth Godin leads your thinking process outside the box. I direct a fabulous 14 year old program for older adults and we continue to be the best kept secret in the city. Seth forced me to totally redesign our marketing program. He helps you write your organization's authentic story that both you and the consumer want to believe.

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I really enjoyed this book!

I have worked in marketing and advertising, but do not currently. I picked up this book, strictly for the title. I have always thought myself to be a marketer's nightmare. I don't buy anything because of the brand name. The few branded things I do buy are only bought because I have used them and they have proven their worth to me. So, I picked up All Marketers Are Liars, expecting it to trash marketing gimmicks. Boy was I surprised to find that I am not the nightmare I thought myself to be. Godin's theory of storytelling as opposed to advertising is right on the money. While reading his book, I realized that I, too, have been hooked by the good stories and it opened my eyes a little more to marketing ploys that I hadn't even paid any thought to. Godin's examples of product story telling are very interesting. I really enjoyed this book!

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Myths, Mayhem and Marketing

Seth Godin's books are always cutting edge. While they're short on hard core marketing research and facts they milk current marketing pop psychology. His premise that marketing is built on storytelling is spot on .... and the ability to tell stories in an ethical and authentic way ... is an essential, and indeed vital skill for both aspiring and experienced leaders.

Perhaps this book just reinforces current 'C' level thinking (eg CEO and Board level) that marketing is difficult to measure, unethical and a waste of money.

At least the book opens up the debate about 'perception is reality'.

Worth reading for its contrarian view. A better read for aspiring and experienced leaders is 'Understanding Influence for Leaders at All Levels' (McGraw-Hill 2005).

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Great information from a trusted source

Seth Godin has become a trusted name in the marketing world, and All Marketers Are Liars is the next installment to his simple but extremely important concepts.

There are 13 different post-it flags hanging out of this book for me to pass on great information to others.

reviews: 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, page 14, 15, 16, 17, 18, 19

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