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• The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Seth Godin

Portfolio Hardcover, 2007 - 96 pages

average customer review:based on 123 reviews
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   highly recommended  highly recommended




Reads like a self-help lecture

This book seems to me like it was taken from a lecture that Mr. Godin may have delivered. Maybe he expanded on it a bit but I could picture someone reading this book out loud in front an audience. It does state the obvious in some cases but makes you think of quitting in a new way - not as a defeat or something to be ashamed of, but as a potential choice in determining your life path. It is a very quick read.


Embrace "Dips"...stay away from "Cliffs" and "Cul-de-Sacs"

"The Dip" by Seth Godin is a short book with a message that resonates close to the issue of the "honeymoon period" that many people have with projects, companies, and relationships. The author's basic hypothesis is that anything that is worth doing usually starts off with a period where efforts lead to rewards but that soon turns into a high effort / low reward situation for a while before it picks up a faster pace and heads back up...sometimes way up.

Plotting effort vs. reward on a graph, you see the line take a "dip" after the initial period and that's the reason for the title. The author indicates that it is precisely in the Dip that too many people quit, and never actually get to the point of becoming so good at what they do that they can then enjoy the rewards that come later. He says that this is an important barrier that helps separate the truly committed from the not-so-committed ones. He also says that most work starts out feeling like "Dip" projects but some of them are actually "Cliffs" which may have a longer growth period but never recover from the steep downturn at the end. Additionally, some projects are "Cul-de-Sacs" where you continue to put in effort but never get any reward or get anywhere.

Seth provides examples to help identify the three types of situations and provides some guidelines on how to decide when to quit Cliffs or Cul-de-Sacs. I'm not sure the guidelines are that good, but I think the concepts of Dip, Cliffs, and Cul-de-Sacs are pretty real. Most people that quit probably do so either because suffering the dip is not worth the potential rewards later in their minds, or they have decided that the situation is a likely Cliff or Cul-de-Sac.

Overall a good book that is short and easy to read and provides a good framework for making personal and professional decisions.


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reviews: 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, page 14, 15, 16, 17, 18, 19, 20



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