Humanity; How we abdicate choice and get taken

books:

	• Influence: The Psychology of Persuasion (Collins Business Essentials) Robert B. Cialdini Collins Business, 2007 - 336 pages average customer review:based on 274 reviews view larger image
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highly recommended

Thought provoking and useful

Although a bit dry at times, this is the best book on Influencing people I've ever read. It uses great academic and real world examples to demonstrate how people can influence others and how you can avoid being influenced by someone utilizing influencing strategies on you. The book can be dry at times, but that is mainly because this is not a gimmick book about 7 steps to better influence or some framework. It is steeped in information and data and therefore, it offers a rigorous understanding of this topic. Highly recommended.

Humanity; How we abdicate choice and get taken

First, this is a great book, I wish I had read it at age 15, 25, and 35. Although, even revised, you can tell it was written in the 70's; it detracts nothing from the book - it only shows that it is as relevent today as it was 35 years ago, and that it will be relevent in an other 35 years.

Cialdini makes a strong case on how we streamline our mental load by making automated decisions, and in doing so, allow ourselves to be easily manipulated by add men, con artists, group think, authority figures and ourselves.

The book is well written. To me that means, a pleasant, easy read, where you do not have to reread paragraphs multiple times to make sense out of mangled sentences.
The weakness in the book is that most of the counter measures he recommends will do little. We are not going to change the advertising industry by complaining that thier ads are successful. The real counter measure is to understand why we are susceptable, and live thoughtfully. There is a counter measure in the book that might save your life, and that is worth knowing and teaching to your children. (In a few words: in a crowd, if you need help, point to an individual and ask that person for help, or else herd mentality will take over and no-one will help).

This in not a book on marketing (even though it is advertised as one and its information may be used for this). It is more a book on behavior, and informative of how to liberate yourself from automaticity

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Yet another GLOWING review... yaaawwwn, sorry

Yes, this book is everything it is cracked-up to be. Even if it had NO practical application to life, it is still a great and interesting read.

But of course, since it is about people and unshadows the many mysteries behind our various behaviors, it has tremendous use and application to enhancing social interactions, whatever your field.

What I especially love is the author's command of his subject matter, that allows him to write clearly, succinctly, and without the air of someone trying to "sell" his points. These typically known and common sense principles are organized in a way that demonstrates their true power in our lives. The book centers on only 6 basic principles that create influence over others, and while that disappointed me initially, in the end I saw that 6 is plenty.

To conclude - read this book. It will help you be a more balanced decision-maker while helping you avoid the mistakes we all make when attempting to achieve something important to us.

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Great Book

Showed me how I have been hooked so often and how to recognize it in the future. Highly recommend. It will stay in my library for future reference. The price of the book will be recouped by not being snookered again.

A great, insightful book

From a pure curiosity perspective, or if you are in sales, this book presents some very interesting aspects on influence.

I read an interview with the author and was so intrigued that I had to buy the book. I was not disappointed. If you spend time thinking of these concepts, you will be better enlightened, whether it be for your personal knowledge or insight into sales concepts.

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reviews: 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, page 15, 16, 17, 18, 19, 20

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