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The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
Gary Keller, Dave Jenks, ...

McGraw-Hill, 2004 - 368 pages

average customer review:based on 103 reviews
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   highly recommended  highly recommended




THE book to read on real estate

If you never read another book on real estate, read this one! Gary Keller and Dave Jenks are masterful in their keen understanding of what it takes to succeed in the real estate industry! Catch them in person at a MREA seminar! What a fabulous way to take this book to the next level. You won't be sorry!


MREA changed the way I sell real estate!

Thanks a Million Gary Keller and Dave Jenks! After reading this book (3 times to date) I was able to immediately implement some of your strategies and improve a number of things my team has already been doing. The applications and insights are for every level of agent. Whether you're a rookie or superstar, you'll find some awesome, practical ideas for your real estate BUSINESS.

Great Job!


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The truth about how to succeed in Real Estate Sales

After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools.






Excellent, Applicable, Readable

Ill keep this short cause I see my opinion is shared by many other reviewers, but I found this book to be both inspiring and applicable, and much better than other real estate books Ive read, whether you are a seasoned realtor or a rookie. Heres why:
1. Unlike other real estate books Ive read, its not full of fly by night "creative" ideas that may or may not work. Ive read several books that want to spend all there time talking about everything from FSBO's to borderline deceptive approaches. This book gives you more of ground up approach and encourages the reader to discover his own techniques for producing listings.
2. Most real estate books Ive read are either too broad, or too specific. This book blends the two nicely, giving solid principles to form your practices on, and good ideas to sharpen your techniques, suggesting PRACTICAL ways of determining which methods work for you. Furthermore, it is NOT based SOLELY on what worked for the author, the information is based on empirical data gathered from the most successful realtors in the country. Very scientific approach.
3. This book goes beyond how to close the deal with John Customer and talks about how to build a business from the ground up, and what to do on the way there.
4. Finally, it gives dozens of histories of successful realtors which are fun and interesting to read.

I highly recommend this book to anyone in the real estate sales field. Good read, inspiring, interesting, and practical.


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Give yourself a gift by reading this book.

Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability.

Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees.

Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.


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reviews: 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, page 15, 16, 17, 18, 19, 20



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