Reinvigorating! Entertaining as it is Informative

books:


	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
	for more information click here

highly recommended

Everyone Loves a Good Story

Let me start off by saying I read this book becuase I had the worldview that Seth is the marketing guru. I found this book a bit more interesting than Purple Cow, actually. Seth includes a number of interesting details. He talks about cotton and how its not as great as we think (even harmful). All that recycling we take part in? In many cases a waste of time. Seth argues that marketers have used our worldviews (saving the world, enjoying the touch of cotton) to market products to us. Products that that we don't need, but want.

Overall, I really enjoyed this book. I now look at advertising and products differently. I also realize why many commercials won't sell very well and try to determine 'which worldview is that supposed to appeal to'? In addition, I've become more aware of my own values and worldviews. I'd recommend this book to just about anyone.

for more information click here

Short Primer on Essence of Marketing

Though a bit short at 208 pages with charts and graphs, Godin has written a modern primer that hits a bullseye in explaining the "psychology of satisfaction." Consumers do not listen to messages about product specs; rather, they want immediate stories that reflect their own identity. For example, he shows that Mercedes tells a story about the craftsmanship of an earlier age when quality mattered; Toyota Prius flatters its buyers by telling them how smart and righteous they are; the wearer of Puma sneakers is asserting her maturity and independence. Godin argues that if you can't market your product into a story that appeals to your target customer's self-image, you're out of the game. He shows the basic stories we tell ourselves but warns that there are distinct "worldviews" that are constantly changing and that a marketer has to know the worldview at any given time. Grodin uses several salient examples to support his points but the book seems like a "quickie," written quickly and shorter than it need be.

For a companion book about the way consumers buy products that flatter their self-image, check out David Brooks' Bobos in Paradise.

for more information click here

Reinvigorating! Entertaining as it is Informative

Seth Godin says don't believe the hype: there is accounting for taste! and it is reinvigorating that stale three hundred year-old economic worldview we've inherited from Adam Smith. At least that's the story I've come to tell myself after reading the many entertaining and informative stories in All Marketers are Liars.

Godin's work reveals the inner workings of many of the too-often-overlooked mysteries of our commercial landscape, such as why us amazon-heads think the service here is so great as well as why the concept of an "Ultimate Ice Cream Experience" at those Cold Stone shops actually makes perfect sense.

You should expect that this authentic liar will quickly win you over with his fast, witty stories and their sharp points. We are all using some silly outmoded inauthentic lying worldview and need some good old-fashioned Godinesque storytelling to reinvigorate it.

for more information click here

Illuminating a Central Truth

Seth Godin illuminates a central truth of the marketplace - that motivating people by appealing to their existing beliefs is much easier than making them change their minds. I was attracted to the book by the title, because it confirmed one of my beliefs. Having reviewed advertising and packaging copy as an in-house lawyer, I was always amazed that marketing people seemed unable to submit copy without palpable untruths. As Seth shows, that was Old School. A clever marketer tells a story that resonates with the existing beliefs of a target market, and the customers then tell themselves whatever lies are required to justify the purchase.

for more information click here

Easy to read and Real Life Examples

The title of the book is just for Seth to catch your attention.

This book talks about how, in reality, customers are the ones who lie to themselves. Marketers just need to tell a story that match the lie customers tell to themselves.

The book is filled with examples from real life such as the big lie abou SUVs being more secure than minivans.

reviews: 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, page 16, 17, 18, 19

hot

not?

What's your opinion?

Write a review and share your thoughts!

recommendations

Must have books for those in Marketing
The End of Traditional Advertising
Seth Godin Books
Marketing Books
wOw

search for books
all marketers, authentic, liars, low-trust, marketers, stories, telling, world

Impressum / about us