books:

	• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin Simon & Schuster, 1999 - 256 pages average customer review:based on 133 reviews view larger image
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highly recommended

Highly, highly recommended for those just starting out in marketing or sales, or the seasoned professionals.


Excellent Book

I've only read a third of the book and I can't put it down. Great book with valuable information about selling and advertising. I've begun to evaluate my current marketing skills and feel more comfortable about creating friendships with my customers.

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Great money-making idea generator

I give this book 5 stars for many reasons, but maninly for the wealth of ideas it has helped me generate. Mr. Godin shows you what you've always known...if you are polite and ask permission, you'll get further ahead than interrupting someone. This book outlines the dangers of interruption marketing and lays out the benefits to treating the customer respectfully and politely.

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