nothing earth shattering, but a quick good read

books:


	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 177 reviews view larger image
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highly recommended

Brings little to the table

Let me explain. This book takes one great idea, be remarkable, and then spends several thin chapters explaining via examples what it is important. That's all it is. Nothing more. The strength of this book lies in that it's a quick read. The weakness is that it has only one message. As someone starting a company, Echoscribe Inc (www.echoscribe.com) looking for the marketing edge, this books adds very little. The book is geared more towards large companies with marketing departments who market on a philosophy rather than small businesses who market on a budget. I purchased this book because it's a best seller. But, honestly, I don't know why. Move my friend and read this in the stall at your local bookstore. I give it 3 stars largely due to the respect I have for the author.

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Focus Guide for Agents of Change

This is a remarkable book written to bring out the best in remarkable people. If you have that spark of life that makes you special then Seth Godin is speaking to you. On every page I found key points that help me focus on what I need to do to get what I want. Godin wrote this book for me even though we had not met yet.

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nothing earth shattering, but a quick good read

My first inclination was to give Purple Cow 5 stars. However, I reserve that rating for exceptional products. Godin focuses on product differentiation in Purple Cow. He also rehashes a lot from his previous books. Purple Cow is better written and more organized than Godin's earlier works. This is a good, quick read for those new to marketing or for people who want to reinforce the importance and benefits of product differentiation. (Give this book 5+ stars for its title and cover design!)

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reviews: 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, page 17, 18, 19, 20

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