As it says on the front cover: Clear and to the Point!

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	• Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations Stephen M. Kosslyn Oxford University Press, USA, 2007 - 240 pages average customer review:based on 10 reviews view larger image
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Maximising Powerpoints Potential

This book takes you on a journey to convey the best and worst of powerpoint presentations. Grounded in theories of visual cognition, the book uses actual slides to illustrate the key principles underlying effective powerpoint presentatins. Written in an accessible style, Kosslyn uses anecdotes and catch-phrases to increase the memorability of the material (e.g., the Goldilocks principle-not too much, not too little, just right). This book is a "must-buy" for communicators in the powerpoint medium!

Well written, informative, and practical

Clear and to the Point provided exactly the information I wanted and in a way that was easy to use. It is well written, informative, and practical; it can be read as a stand-alone book or used hands-on as a reference tool while creating a talk with PowerPoint slides. The principles in the book are ones that will be familiar to those who've pursued insights into public speaking in other ways; however, the book is outstanding at introducing the topics to the reader as either a refresher or new knowledge. Long-time presenters could use the book as a check on how well they are doing and areas for additional refinement. One key asset to the book is the overview of presenting visual information -- charts, in particular. The examples are clear and instructive. This aspect of the book is unique from other books on public speaking and PowerPoint use that I have browsed. This content plus the concise principles make it a worthwhile addition to my professional collection.

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As it says on the front cover: Clear and to the Point!

Professor Kosslyn has brilliantly combined clear visual examples with succinct yet deeply insightful text to help you quickly improve your ability to communicate effectively using Powerpoint. A must-have book for anyone making presentations...even if not using Powerpoint!

Excellent guide to visual design of slides

This is an excellent guide to the visual design of presentation slides (PowerPoint or otherwise). Kosslyn explain his 8 principles, and then provides guidelines for various aspects of presentations, such as text, sound, graphs, and other visuals. At the end of each chapter, he ties the guidelines in that chapter to basic principles that underlie them.

However, Kosslyn is an expert on visual perception, not an expert on learning. Therefore, take his suggestions on non-visual aspects of presentations with a grain of salt. For example, he endorses reading your slides aloud, which he says "gives the viewers two chances to understand and remember them". In fact, reading and hearing the same information *reduces* retention of information. For more details, see Multimedia Learning.

If you buy only one book to improve your presentations, I suggest that you get Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other). However, "Clear and to the Point" is an excellent additional resource.

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