It is better to think through the whole range of options rather than simply relying on what you have seen...

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	• Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage Jorge Alberto Souza De Vasconcellos e Sa FT Press, 2005 - 256 pages average customer review:based on 20 reviews view larger image
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highly recommended

This book is great

This book is great, since it succeeds in outlining the major choices in Strategy. Indeed, there is no better analysis for marketing than war fair and the book here does a sober job.

Al Ries (Author of the bestsellers Positioning and Marketing Warfare)

It is better to think through the whole range of options rather than simply relying on what you have seen in the past

We love stories. We learn from stories and that is one reason the Case Study method is used so often in teaching the principles of business. Stories are more easily remembered and when we are faced with a difficult set of circumstances we draw on our experience and our bank of stories to try and find a similar set of circumstances and course we can take successfully negotiate the challenges before us.

This book uses some examples from military battles (a standard metaphor for business) as well as sports and business stories to illustrate various offensive and defensive strategies one can adopt to engage competitors in the marketplace. They are arranged to form a comprehensive range of attacks and defensives and the author provides very useful guidelines on when each strategy is optimal and when using them would be a mistake.

The book also has a chapter on alliances and the various kinds that exist and what they can mean to the your future success and even your future existence. The book concludes with a fine case study on the global automotive industry and what it means for American automakers. You may or may not agree with the author's conclusions, but his analysis using the principles discussed in the book is most interesting.

This is a book you will want on your shelf and look through any time you are thinking about strategic moves for your company. The mistake is to simply rely on what comes to mind or what you have seen done in the past. It is better to consider the total range of options available and think through what the true strategic situation facing you is about choosing the appropriate strategy as a basis for tactics.

Good, concise, and interesting.

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Livre motivante et inspirante pour le travail au quotidien

Ce livre n'est pas uniquement un exercice ou une méthodologie, une discipline, mais aussi une technique motivante et inspirante pour le travail au quotidien.
Nous avons même installé une "war room" dans ma entreprise, décorée avec des objets symboliques de notre entreprise et de nos concurrents, où sont affichées des phrases qui incitent à l'action et à la guerre.

D'ailleurs, si le livre est très détaillé, il n'en demeure pas moins que nous n'essayons pas d'appliquer des recettes toutes faites.

Si je devais tirer une leçon du livre, ce serait: mettre en forme ses idées de manière systématique, connaître parfaitement son concurrent et concevoir la vie comme un jeu d'échecs.

Alberto da Ponte, Scottish & Newcastle CEO for Portugal

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I am impressed

I am impressed as mesmerized by the scientific approach of this book. Vasconcellos e Sá wrote the new strategy bible for business planning

Nancy Kamp
greenlightwrite

This book will be a winner

This book will be a winner as Vasconcellos e Sá offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination.

Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg school of Management, Northwestern University

reviews: 1, page 2, 3, 4

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