Marketing plan in hand, you are ready to start with the rest of the book. The information is very clear, makes sense, and easy to implement. Here's an example of what you can expect to find on any given page of the book - in the traditional advertising section, there is a sub-section on tips for ads in newspapers and magazines. It starts out with the golden rule of repetition and addresses the topic of designing the ad, the best days to run the ad, 13 tips for doing a successful ad, and headline tips! The sub-section then moves on to magazine ads.
The only downside to this book is the lack of a section addressing the world of the Internet. At the time of publication, the Internet was just being formed so we can't blame the book. I am hoping that the author will release an updated version with at least a third of the book dedicated to websites and web marketing.
With small business budgets, we are stuck doing some of these crucial business activities ourselves. This handbook just like the other books in the Guerrilla Marketing series by the author is extremely useful and carries a small business price! As always, successful Guerrilla marketing is a lot of work and requires a lot of thought. So don't wait - just get started! Good luck with your Guerrilla marketing campaigns!