Comprehensive, Practical, and Actionable Website Optimization Guide

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	• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Tim Ash Sybex, 2008 - 384 pages average customer review:based on 31 reviews view larger image
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highly recommended

Comprehensive, Practical, and Actionable Website Optimization Guide

Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.

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Great Book

It is a great book, with lots of important information.
It may helps the web guys to improve their business perception and may help the business people to develop their web technology perception.
A very good mix of information very oriented to customer aquisition and retention.

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If this book was avaialbe ten years ago, I would be retired by now

I am owner of unoptimized website and I found this book to be invaluable. My website was not performing as it should, but I didn't know how to correct the problems. Landing Page Optimization showed me why my website sucked and what to do about it.

If you own a website and you are paying for clicks, you had better read this book, because if your site is not optimized, you are losing money and lots of it.

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A good book to get you going successfully with your landing pages

The author no doubt knows his subject and I suspect he's good at what he

His discussion on testing is good and important. And he does answer some important questions. For example, should a landing page have lots of navigation or just enough? This book will help you in increasing your conversions. There's no doubt about that. But most of the information is available on the Web at this time. And I personally felt a lot was left unwritten and unanswered.

- Susanna K. Hutcheson

A good look at a under estimated subject

As a small business owner reading a book about Landing Page Optimization I thought it would be more than I could handle. After just a few chapters I got the hang of what he was talking about. Its a tough subject that would over shadow many web designers, but I think it is a valuable subject once you have a website operational. Thanks Tim for you research and hard work.

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