Stimulates Novel and Interesting Thinking

books:


	• Unleashing the Ideavirus Seth Godin, Malcolm Gladwell Hyperion, 2001 - 240 pages average customer review:based on 95 reviews view larger image
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highly recommended

Sneeze Your Way To Success

The Idea Virus by Seth Godin
ISBN 0-7868-8717-6

Reviewed by Bette Daoust, Ph.D. of BlueprintBooks.com

I find it interesting that I am reviewing a book I had read five years ago when it first came out. All this really means is that this book has definite longevity (and believe it or not, all of the "predictions" in the book are a reality today. Seth Godin set forth to spread his book like a virus to everyone he could through his connections, and their connections, and their connections and "so on and so on". The truth is the idea virus is real and his book is living proof that ideas and other products can certainly be spread by word-of-(mouth, email, infrared, download, or whatever).

I have always been an admirer of Seth Godin and although I have not read all of his books, I will make certain that I do. He has a keen sense of marketing like no other as in his "Purple Cow" as well as this book "Unleashing the Idea Virus". Who better to write about spreading ideas around than Seth. His book has certainly hit the circuit and still has a long way to go before absolutely everyone who should read this book (and apply the information). This book is a must for anyone that touches the marketing function in their business.

The Idea Virus is a book full of common sense items but with a twist that makes them more realistic than just theory. The real life situations described bring all the points to home. I just hope that the next time I sneeze, a new idea, the targeted hive picks it up and swarms around it and passes it on. I want to own the market in my defined hive and I want it to propagate and live on for a long time. This book is one terrific example! Go download it or purchase it at the bookstore.

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Online Marketing

This book is well written and an easy read. It provides an informative overview of the viral marketing arena and a number of tips for practitioners. Highly recommended.

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Interesting ideas

Very interesting ideas that helped me think of marketing in a different way. I found that many of the examples were dated, as the book was written before the dot-com crash. We really returned to a business as more usually model than anyone thought we would at that time. However, still some very valuable ideas. They were a bit over-stated and the book is a bit repetitive, but still some good value.

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Keen marketing sense

Reviewed by Bette Daoust, Ph.D. for Reader Views (6/06)

I find it interesting that I am reviewing a book I had read five years ago when it first came out. All this really means is that this book has definite longevity (and believe it or not, all of the "predictions" in the book are a reality today. Seth Godin set forth to spread his book like a virus to everyone he could through his connections, and their connections, and their connections and "so on and so on". The truth is the idea virus is real and his book is living proof that ideas and other products can certainly be spread by word-of-(mouth, email, infrared, download, or whatever).

I have always been an admirer of Seth Godin and although I have not read all of his books, I will make certain that I do. He has a keen sense of marketing like no other as in his "Purple Cow" as well as this book "Unleashing the Idea Virus". Who better to write about spreading ideas around than Seth. His book has certainly hit the circuit and still has a long way to go before absolutely everyone who should read this book (and apply the information). This book is a must for anyone that touches the marketing function in their business.

The Idea Virus is a book full of common sense items but with a twist that makes them more realistic than just theory. The real life situations described bring all the points to home. I just hope that the next time I sneeze, a new idea, the targeted hive picks it up and swarms around it and passes it on. I want to own the market in my defined hive and I want it to propagate and live on for a long time. This book is one terrific example! Go download it or purchase it at the bookstore.

for more information click here

Stimulates Novel and Interesting Thinking

Word-of-mouth is one of the most effective, and certainly powerful, marketing methods. Word-of-mouth opinions can make or break a product or a company, regardless of the use and extent of other "traditional" channels (e.g., advertising). Are there methods and practices that can be used to identify and harness word-of-mouth?

The concept of the "ideavirus" embodies both word-of-mouth marketing concepts, and product design and implementation ideas that can cause people to spread products like, well, viruses! This book is one of a series of Seth Godin's efforts that build upon one another, in general, and on Gladwell's "The Tipping Point", specifically.

Notwithstanding, you can read it by itself and take away a great deal that may be readily and directly applicable on a day-to-day basis. It certainly will stimulate novel and interesting thinking!

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reviews: 1, page 2, 3, 4, 5, 6, 7, 8, 9, 10, 11

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