A "Must Read" for all business and non-profit organization people

books:


	• Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Kaplan Business, 2006 - 216 pages average customer review:based on 102 reviews view larger image
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highly recommended

Get started with WOM today

Andy Sernovitz's book is a great way to get started with word of mouth marketing today. it's a nice balance between WOM theory/background, and practical how-to steps. Unless you're already an expert on word of mouth marketing, I expect you'll find this book encouraging, intriguing and motivating to get out there and join the WOM movement right away.

A "Must Read" for all business and non-profit organization people

Technology is rapidly changing how we communicate. Andy Sernovitz tells how to use it effectively. Companies that use his approach stand a better chance of succeeding and thriving. He uses a simple, straight-forward style with concrete examples. Ironically this multi-billion dollar industry cannot be measured of itself, but individual results can be seen and/or conjectured. His insights are crucial in today's economy not only for companies, but for individuals. Please see the additional web site tools he and others have created to put Word of Mouth Marketing into action. An easy read, brilliantly written, with superb follow-up tools.

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Read this book!

People talk. When they're happy, they chat. When they're unhappy, they yell and scream and kick and rant, inciting angry mobs. Social networks have shone a searchlight on the darkest corners in business - there is literally nowhere to hide. We ignore this new exposure at our peril: revenues and reputations can be rapidly destroyed by it. But there is a big upside if we learn how to participate fully.

Andy shows us how to embrace the transparency inherent in social networks, use it to engage honestly, enjoy the process, and reap real benefits. He reminds us that the fate of our business will be decided by others unless we open communications on all channels. Best of all, he reminds us that doing what's right is not only more pleasant, it's more profitable.

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Great Ideas That Are Easy To Do

I don't own a company or business, but this book was helpful to me as a free-lance writer. Many of the ideas and tips will help me promote and sell my books. I recommend it to anyone who has anything to sell.

Pam Halter, children's author

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