Do yourself a favor...make a small investment and buy this book!

books:


	• Breaking into the Art World: How to Start Making a Living As an Artist Brian Marshall White Virtualbookworm.com Publishing, 2005 - 148 pages average customer review:based on 15 reviews view larger image
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highly recommended

Fabulous Book!

If you are thinking about taking the plunge into the art world, read this book first. Marshall White promotes a specific approach. How to sell your own artwork, and make the most money while doing it. Sure you can put your art in a gallery and hope it sells, (how many of us have done that???) Marshall shows the reader how to make sales happen.

This book is concise, easy to read, and a step by step guide on how to do just this. If you are even wondering if you want to sell your art, you need to read this book. It is full of great references, from which printer to buy, to where to get matting supplies for prints.

The most important part for me, is the attitude with which he goes about his art sales. Always have a smile on your face, look your customers in the eye, and what one thing can you do today to further your business or art? Attitude is everthing, it can make or break a business. Marshall White gets it.

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end the gallery wait

Alot of other artist how-to books give you cover to cover advice on how to write up an artist's statement and compile a portfolio for gallery submission, suggesting such things as go make a name for yourself in another country before trying to get into US galleries... win a grant... win a contest...- BEFORE submitting your portfolio.
This book is the most effective artist's guide out there for learning how to EARN AN INCOME, gallery or no gallery. Obviously all artists want gallery representation cuz that means they get to paint and forget about the pressure of promoting themselves... but anyone who has tried to get into a gallery without having been in one before will discover the catch22 that no gallery wants someone who is unknown...
What I love about Brian's approach is that in bypassing the gallery, as he himself experienced, he got galleries to come to him!
TOO COOL!
He gets into guide-for-dummies detail, offers all the phone numbers of his personal suppliers (very helpful especially since I live his town!)
and stimulates one to think off the page, meaning I got so many more ideas from his suggestions that aren't even in the book... it's just that kind of book- it gets you motivated and thinking creatively AND realistically (something we artists can have trouble with).
I wanna go thru the phone book and take this guy out to lunch- he's my new hero!

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Could have been called "THE KNITTY GRITTY"

Although this book may not be applicable to every artist's career path it does outline _very_ specifically_ and _simply_ how this un-schooled artist went from struggling street vendor to living off of his artistic product. The career strategy outlined centers on reproduction of your original artwork. That being said, at first blush this may not seem too helpful for folks dead-set on exhibiting at The Whitney. BUT if someone keeps an open mind and is receptive while reading this book they may get an idea or two. You can plow through this in an evening. I'm an artist, and although my desired career path has nothing in common with this gentleman's, I'm glad I bought the book. You can see my artwork at www.rlmcintosh.com

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Do yourself a favor...make a small investment and buy this book!

As an artist who wants to be a SELLING artist, I read White's book. Simply put, I found that it was an excellent source of ideas on how to not only begin the process of selling your work, but also the pragmatic aspects as well.

As an artist, I paint not to express any soulful meaning, but to make paintings that answer the question: Would I want it hanging on a wall in my house?

So after a few years of painting, my confidence has grown and I believe my art is sellable. but how do you get started selling it?

White's book is a densely packed little tome of ideas that stem from his experiences in starting off his career as an artist earning a living at it. The book has gems of ideas on how to get started selling, and how to handle the pragmatic issues of displaying, printing, advertising, packaging your works.

For example: I loved chapter 5 because it included a simple apporach to be a Street Artist that many of us artists can surely do. He tells you how to identify a good location to paint to draw attention of passer's by and how it can help you increase the market's awareness of you and your art. (he also mentions how this approach can benefit local businesses because you become the ADVERTISEMENT that helps pull people into the stores/restaraunts that you are standing in front of...a nice win/win situation).

White also instructs you on how to to limited edition prints, pricing, care and packaging, etc.

If you are an artist who desires to 'come out of the closet' but doesn't know how, make the little investment here (it costs less than a couple of lattes!). Mr. White really does want to help those artists like me who have the desires to earn a sustainable living by creating and selling our works. He wants to share his knowledge with you so that you can experience the joy of earning a living as an artist.

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No-nonsense advice: making a living from your art

Many artists only dream of making a living from our fine art. Brian Marshall White is doing it and telling us how in this book. His approach may not agree with everyone -- especially those who graduated from art school and are waiting for galleries to accept them. In this book he shows that if you want to create art full-time, and don't mind creating *some* that suits your local market more than your own aesthetic, you can make a living. He doesn't deal with how to submit to galleries and such, but how to get your art into buyer's hands directly. I am inspired.

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