Not very engaging, but leaves lasting impressions.

books:


	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 176 reviews view larger image
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highly recommended

Purple Cow

Very good read for why a business or service should develop new ideas to promote your product or service.

I love the simplicity of this classic

Seth Godin is brilliant at seeing the core of a problem and giving a one-liner to sum it up.

The concept of working out how to be a purple cow is one of the most brilliant flashes for remarkable advertising.

Thank you Seth - You really clarify marketing

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Not very engaging, but leaves lasting impressions.

Although books like The Tipping Point, Blink, and Freakonomics are a bit more entertaining, Purple Cow does change the way you look at marketing. My only real issue is its repetitive nature and the relentless critique of current advertising. Perhaps Godin could spend more time inspiring and less time bashing big corporation's TV spots.

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Seth is the master!

Easy to read, no nonsense. I love this book and it makes so much sense. I would recommend it to anyone in business... not just the marketers or the executives... everyone. We can all find the Purple Cow in our business or create one!

Marketing Gem

This compact, but powerful book showed the way for other authors to explore non-traditional, non-MBA marketing approaches. You can't put lipstick on a pig and hope no one notices it's a pig. You've got to stand out like a purple cow, hence the book title. The only way: Make products and services that matters, that people talk about, and that they ultimately want.

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