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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
Portfolio Hardcover
, 2003 - 160 pages
average customer review:
based on 176 reviews
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highly recommended
Purple Cow
Very good read for why a
business
or service should develop new ideas to promote
your product
or service.
I love the simplicity of this classic
Seth Godin is brilliant at seeing the core of a problem and giving a one-liner to sum it up.
The concept of working out how to be a
purple
cow
is one of the most brilliant flashes for
remarkable
advertising.
Thank you Seth - You really clarify marketing
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Not very engaging, but leaves lasting impressions.
Although books like The Tipping Point, Blink, and Freakonomics are a bit more entertaining,
Purple
Cow does
change the way you look at marketing. My only real issue is its repetitive nature and the relentless critique of current advertising. Perhaps Godin could spend more time inspiring and less time bashing big corporation's TV spots.
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Seth is the master!
Easy to read, no nonsense. I love this book and it makes so much sense. I would recommend it to anyone in
business
... not just the marketers or the executives... everyone. We can all find the
Purple
Cow
in our business or create one!
Marketing Gem
This compact, but powerful book showed the way for other authors to explore non-traditional, non-MBA marketing approaches. You can't put lipstick on a pig and hope no one notices it's a pig. You've got to stand out like a
purple
cow
, hence the book title. The only way: Make products and services that matters, that people talk about, and that they ultimately want.
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