This book just makes sense!

books:


	• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Portfolio Hardcover, 2006 - 352 pages average customer review:based on 44 reviews view larger image
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highly recommended

Outstanding!

This is a 6-CD audio book set, loaded with valuable information.
Thank you, Seth.

Motivational Marketing

Seth Godin knows how to market through motivation. His books are not deep and dense. They are quick and hyper. "Small Is the New Big" is the epitome of Godin's style. It is a collection of 184 blog posts, e-books, columns, chapters, and articles. From a free blog to a $25.00 book--not bad work if you can get it.

This is not criticism--it's factual praise. Godin understands the new world and its demand for blended information technology--the blog is the column is the chapter is the book . . . And he practices what he preaches.

The book itself, like any collated book, is uneven. The author challenges readers to select any ten "posts" and dares them not to be changed. I suppose the simple statistical possibilities would suggest that a random sampling would lead to some motivational, challenging, and helpful posts and some less so. That has been my experience.

I will say this, he is always interesting, passionate, self-assured. Of course, many of those late-night infomercials are the same. But in fairness to Godin, his ideas, while not novel, are much more useful than the self-serving infomercials. It's just that they are not as useful and unqiue as they seem to claim to be. After a while the claim to remarkability becomes a constant dripping that causes one to wonder just how remarkable (purple-cow-like) any of it is. In other words, less telling us how remarkable it is and just be remarkable.

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This book just makes sense!

I love this book because it is fun and full of knowledge. The stories and examples are priceless! It just makes sense, simple!

Mike D.

Another winner- big time!

I think that Seth's books are getting better. But this is not a book book, its a collection of articles, newsletters and blog posts. But it is real, quality, and very useful. Such useful ideas as, " The best marketers, of course, use the needle and the vise at them same time:. They don't assault, they don't demand, instead they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that sooner or later, they profit from it. " A great book if you want it in small lumps or more, It would be a good plane ride book, but bring a highlighter! I love this one
"I. Humans tend to work on a problem until they get a good enough solution, not a solution that's right.
2. The marketplace often rewards solutions that are cheaper and good enough, instead of investing in the solution that promises to lead to the right answer."

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A Shot in the Arm

Whether you're an internet entrepreneur, a New Economy worker, or a creative-type, you'll find something of value in Godin's riffs. Written with a dose of humor, and short enough to be devoured in a trip to the bathroom, these think pieces are just what the doctor ordered to stir things up and give you a new perspective on the business of business.

I have reviewed business books for years and can smell BS a mile away. Godin is one of the few "experts" who really get it. Highly recommended. Buy a copy because you'll want to read it again and again.

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