Great current concise review about marketing within the net. As the author stated its pricey for the size...

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	• Meatball Sundae: Is Your Marketing out of Sync? Seth Godin Portfolio Hardcover, 2007 - 256 pages average customer review:based on 46 reviews view larger image
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highly recommended

Great book spotlighting new marketing trends

I've always been a fan of Seth's so I had high expecations for this book. While I don't believe Seth is great at showing new trends, he does a wonderful job framing up the trends or learnings and provides wonderful examples to support them. I work for an advertising/PR agency and have sent copies of Meatball Sundae to all of my clients. Really very great example of new marketing, which as he points out, doesn't work when combined with traditional manufacturing organizations. I'd strongly recommend this book.

Great current concise review about marketing within the net. As the author stated its pricey for the size of book,

Great current concise review about marketing within the net. The book has some great points, although we will always need meatballs. As the author stated its pricey for the size of book, but for me a concise book to the point and little BS saves me time and money.

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I high-lighted almost the entire book

If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my high-lighter in one hand, and pen in the other, and by the time I am through I can always tell which book really got me going, simply by the amount of high-lighting I have done (or not, in most cases). And my copy of Meatball Sundae was YELLOW, all the way through. Every single page a real keeper, with morsels such as "Coca Cola is no longer the most popular soft drink in the country. The most popular drink is "Other", none of the above. The mass of choices defeats the biggest hits." and "The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it"

Plus I love his writing: easy to read, to the point, structured paragraphs, clear. So, for once, forget the feeds, the tweets, the podcasts... read a book. This book.

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Slap yourself

This book offers a good bird's eye perspective to the marketing of today and the future. The "cheese has been moved" from old way to new.

Definetely worth reading and contemplating your current strategy!

Fun Way to Get the Point Across

I enjoyed this book very much but more importantly it gives me a different way to look at my marketing - or lack of in some cases. The ideas are principles we have known or heard but did we follow them. By Seth's innovative way of thinking and relating an idea it is both simple and complex at the same time. Easy reading but lots of ideas to put into place.
Pamela Waugh

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reviews: 1, page 2, 3, 4, 5, 6, 7, 8, 9, 10

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