That is true but it's only part of the story. Veeck is a storyteller and a fun person. He thinks baseball should be fun and thinks fans should have fun watching it. His statement that fan will enjoy a 7th place team with bread and circus' more than a 7th place team without one is about as true as it gets.
He demonstrates his storytelling ability over and over again. His tales from Rogers Hornsby and his mom; ("What makes you think you're smarter than your father?") To Satchel Page and his ultimate dream; ("I dream of starting a team of 9 midgets endlessly wallking, then I dream os Satchel pitching against them and striking them out endlessly,") to his added on chapter on his re-purchase of the White Sox in the mid 70's and his great love for Gene Autry; ("Back in Seattle again.") keep you reading through the book.
There is venom here and it is directed at people and it's not painted with a happy face. That is one of the charmes of the book. He tells it the way he tells it. He doesn't expect to be loved and doesn't care if he is, but he will have his say.
I'm sure he would be proud of his son who has done a fine job keeping the tradition going with the very fun Northern League. He would be prouder of the smiles his book produces on the faces of baseball fans. If you are one and even if you aren't this book will put a smile on you too.