I am a Children's Ministry Director from the state of Washington, and have had the privilege to work with children for about five years now. One of the greatest things that breaks my heart is to see a child not interested in one of the greatest books of all-time: the Bible. Many children will not bring a Bible to church for one of two reasons: they either don't have one, or the one they have is too difficult for them to understand.
The Adventure Bible for Young Readers is not only phrased in such a way that children can understand it, but it is visually appealing to children ages 6 to 12. I purchased this Bible a little over a month ago, and even I can't put it down! It's easy to understand and fun to read! The NIrV has become the standard I use for teaching kids (ages first through sixth grades).
If your child enjoys reading their current Bible as much as they enjoy taking medicine, then this Bible is a must-have for your household!
This edition, by the way, was not produced by the NIV committee-- some of the same members worked on it, but not all. That may be the reason why some of the words added to the actual text (in an attempt to clarify ideas for young readers) may bear subtle bias or even be confusing in themselves. In one place, part of I John 4:7 was changed from "he who loves is born of God," to "anyone who loves is born again because of what God has done." I'm not quite sure that's the same idea... but I could be wrong.
Overall, of course, this book is great for kids who want to learn from the real Bible by reading it themselves, and not just from some illustrated storybook. Before you buy it for your own child, however, you might to do as the Bereans did in Acts 17, and "examine the Scriptures" for yourself to see if what the editors have added to the text has not added to or taken away from the truth.