the new way in the information economy

books:


	• The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts ... Tom Peters Knopf, 1999 - 224 pages average customer review:based on 60 reviews view larger image
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highly recommended

the new way in the information economy

What Peters writes is undoubtedly correct if you want to get on in the new workplace. If you don't have the backing of wealth and/or family ties then behaving as he suggests is probably one of the best ways of attempting not to sink to the bottom, or near bottom, of the wage heap. However, in order to succeed by his method you have to do a little bit of self deception. You have to pretend that the old way was bad, and that the new way is free and in the original American craft/mercantile tradition.

Peters spends quite a lot of time attacking the old way of jobs for life and workplace security as being boring and unfree, so this seems to be an important part of the technique you must apply to yourself (of branding yourself). What he doesn't emphasise is that in the old system you had the security to be free. You could pretty much work as you pleased, you could leave the work if you found you hated it, or it was too oppressive, and get new work reasonably easily, you could partially avoid authority because no-one cared as long as you looked like you were achieving something. If your marriage was in trouble or your kids were ill, people would cut you some slack - you could have some kind of workplace community, mutual knowledge and mutual support. You had unions, so you could stand together and try and make sure that you got decent wages and that not too much of your life was sacrificed to work, or workplace injury. You and your boss might even get on with each other. Not true in his method. With the new workplace you have to please and appeal to your masters all the time; compete all the time, otherwise no work. No work, no money, no record, no status, no more work. And, of course, even though this may be the only way to work nowadays, it will not be successful for everyone anyway. The system requires catastrophic failure to motivate success - blame it on lack of skill, lack of talent, lack of hard work, lack of work - what ever you will, it's no responsibility of the masters. The laws will go into place to make it so, if they haven't already.

He also attacks the social security system for demoralising people. Perhaps he has not seen too much of the demoralisation produced by starvation and no money, or perhaps he dislikes it because it did mean that people could leave their work if it was bad and look for something else. It meant people were not desperate if they lost work or their company went bust, they could survive without having some do-gooding religious group prying into their lives. Sure, some ingenious people used it to be free and do what they wanted, art, surf, look after their kids, set up a business, get an education, become self reliant and that is a undoubtedly a bad thing, but most people used it because they had to. Indeed you might think that the more work becomes temporary and unstable, contracted and job to job; the more everyone might need social security, the more it might support the system. But not if you want most people to be desperate to take anything and to be really subservient.

So this is freedom. Sure even in slavery you could be free in this way, you could say `yessir', `yesmam' as quickly as possible. You could be as pleasing as possible, as appealing to the whims of your masters as possible, you might become entertaining and useful, and in return you might get an ok life - you might even be allowed to breed and own something. Peters recommends this life for us all. So it's up to you. Do you take Peters on board and learn to bow and curtsey, deceive yourself and be cute, or do you take up some kind of political action? That's the only choice really.

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Great book if you can stand the font

This is the book you need if you want to get better at selling yourself. Tom Peters reminds us through this extended list of essays that it's all right to be in love with yourself and what you are doing. In fact, getting excited about the quality and the importance of your work is the only way to make any project exciting and rewarding. This book contains a number of interesting and meaningful tips about how to think about what it is that you offer to the world of work or just in the world. My only complaint is that it's difficult to read, because of his incessant use of ALL CAPS and W-O-R-D-S spelled out in ALL CAPS. This certainly drives home his point about being distinctive, but he is walking a very fine line between interesting and annoying.

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One of my top 10 business books

This small book, one of a trilogy called Reinventing Work, offers fifty tools for becoming a "brand," whether as an entrepreneur or as an employee. It's on my top 10 list of recommended resources in my book The McGraw-Hill 36 Hour Course in Business Writing and Communication.

The Brand You New

AN EXCITING BOOK & IT'S STILL RELEVANT...
This book is more relevant now than it ever has been. It's up to you and you alone is how Tom's book starts out. It reminds us of what really matters in a microwave world moving at supersonic speed.

To put it quite frankly Peter's shows you the value "YOU" have and why you should cultivate focus on how you can become better for the good of all mankind. Like most books I've read this one really comes alive with 50 zasty ways to transform your life. For example

Chapter 1 It's up to you...and you alone! This helps you to take responsibility and reach forward. Peter's reminds us that we control the outcomes based on our diligence. Have you turned over the wheel to your employment future to someone else lately? Than Lazrus it's time to Rise Up!

So after you've settled down one evening after a long day at work...cozy up to this book with either an Ice Tea or an Ice Cream and take notes.

BUT JUST DON'T WAIT---GET UP!
Because what you are about to experience (that's if you're bold enough to read straight through the book)is a new life with more opportunity than you can handle. You'll read about giving yourself a job title that transforms your thinking and opens you up like a Harley Davidson.

HOW YOU APPROACH WORK AND INFLUENCE PEOPLE...
As you continue to read this book over and over again...others will began to take notice of your behavior as you prepare to Re-Invent how you approach work, life and any other area that needs restoration in your world.

WHO IS THE BRAND YOU 50 FOR?
The brand you 50 IS "for you" if you're interested in becoming a more excellent worker, business associate, and marketing to the max Ultra Customer Passion Evangelist.

YOU ARE WHAT YOU DO...
This is an easy read reminding you that "You Are What You Do"...so what are you doing these days with your career? If you've grown complacent than "The Brand You 50" is for you. If you've hit burn out and feel like no one will listen to your employment Dreams "The Brand You 50" is for you. If you want to remain the same old "Leave me alone" please, please, please don't buy this book...It's not for you.

PS
Peters really teaches you how to become obsessive about your work and how you can make other dead beats who are on the job come alive.

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reviews: 1, 2, page 3, 4, 5, 6, 7, 8, 9, 10, 11, 12

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