books:

	• Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer Carl Sewell, Paul B. Brown Doubleday Business, 2002 - 208 pages average customer review:based on 34 reviews view larger image
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highly recommended

PS. Even if you are not in the "car business", this book will change the way you think about interacting with people. Simply put, it makes you want to give 110% in everything you do.


Superb for every person in a company

I`ve almost never been involved in sales, and that`s maybe because I think that is not my best skill at all, but after reading this book I do understand everyone of us has a seller inside, in every daily activity, from promoting our own job to talking to our neighbours.
So spend a very few bugs and buy it. You`ll enjoy it!

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Can I Give This One 6 Stars?

Have you ever heard about a person who bought a $2 painting at a garage sale only to discover it's a long-lost Rembrandt worth about $30 million?

Well Cindy, my wife, didn't exactly find a Rembrandt at a local garage sale, but she did pay only $.50 for a book that, in the right hands, could very well be worth the same $30 million.

I honestly have no idea how Customers For Life slipped past my radar when it came out in 1990, but I'm sorry I didn't read it then, because if I had, I can guarantee you that I'd have doubled my income as a result of following the advice in this book.

Read the many reviews I have on this site, and you'll quickly find that I usually disagree with at least one or two key concepts each author is trying to convey. Not so with Sewell's masterpiece -- I can honestly and literally say I agreed with every single word.

If you have customers, put Customers For Life at the top of your must-read list.

Enjoy,

Gill

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