Not just for hollywood

books:


	• Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience Stephanie Palmer Doubleday Business, 2008 - 288 pages average customer review:based on 14 reviews view larger image
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highly recommended

Must read.

Don't mess around. Buy this book. If you're in the entertainment industry (or any industry where you have to "sell" and idea), this book is an essential part of your arsenal. It is a useful resource for both novice and advanced creative people who want to learn how to master meetings because it is concise and accessible. I'm sure that my copy will become dog-eared, marked-up and coffee-stained.

Not just for hollywood - sales too!

While I live in an area loaded with people that are obsessed with show business - I don't work in the business. While I'm sure this book helps in that context I found it full of useful tips that will help me change the way I approach sales. This is not a book full of the same boring platitudes (e.g., send out an agenda before a meeting to make it more effective, go to networking events and give everyone your business card) but actual insight as to the dynamics of meetings (and of selling). If you want to get more of what you want from the people you meet with - read this book!

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An Invaluable Resource

Each of us has sat through an important meeting wanting a specific outcome but feeling unable to steer the meeting in the desired direction. Those kinds of meetings keep us up at night, replaying over and over in our minds what we might have done differently. Stephanie Palmer's Good in a Room takes the guesswork (and hopework!) out of these meetings.

Without resorting to recycled corporate clichés, jargon or false `pump-you-up' tactics, Ms. Palmer uses down-to-earth language ("What's the world's most dangerous meeting question?"), insightful exercises ("Square One") and practical techniques ("How to ask great questions").

By walking me through example case studies, important and effective (and straightforward!) exercises and by debunking several commonly held myths, Good in a Room provided me with a pragmatic framework on which I am already positively developing my own unique approach, refining how I interact with potential business partners before, during and after meetings.

By the end of the book, anyone who truly wants a higher percentage of success in meetings, negotiations, sales or network building will have an arsenal of techniques at their disposal. Whatever industry in which you work, novice or advanced, if success ultimately hinges on your ability to "sell" your ideas (and yourself!), then Good in a Room is an invaluable resource.

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reviews: 1, 2, page 3

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