Its not the Marketers that are liars - its we the audience that do the lying

books:


	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
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highly recommended

fulfilling my expectation

I'm happy about the book. The story it's telling adheres perfectly to the "new rules" people are setting up for the marketing of the new millenium: lovemarks by kevin roberts for example or the whole web 2.0 philosophy.
The book is clearly written even if it uses a lot of examples from the US World, not always known to people outside US (e.g. products, presidents, ...). I would have liked a little introduction to non-elected presidents I dont't know anything about. Except from this the book is great and worth the money.

A quick read, but a good one

I read this book in one day over a Christmas vacation. Most of the ideas in it seem intuitive to me, but they are explained in a way that is not necessarily the way I had thought of them before.

If you have a business or are in sales, this book gives you insight into the psychology of marketing, in that your target audience already has a story in their head of how your product is going to work for them.
Whether it actually does what they think it does, doesn't really matter, but if it does - then you will sell more to them.

This books explains how to find who it is that is best suited to your product/service, and then how to best market to them (allow them to best view your product in their "story").

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Modern day Hans Christian Anderson approach for grown ups.

Marketing is all about winning trust and involves a piece of make believe. It's in the eye of the beholder. Seth boils marketing down to simple steps (in all of his books), and making it simple is needed in this complex world. Stories have been around for ages and they have a great impact as it allows for complex problem being told in simple terms. Seth gives many great examples in this book and is put some meat around the what and how, and keeps impressing with his easy readable books. Helpes to take difficult messaging and transform it into easy understandable stories. Its a look in the kitchen of the modern day Hans Christian Anderson, whom stories have been around for ages, but his messages still hold strong. Marketer are not liar (his title is his first lye:-), but definitely a catching title and worthwhile reading.

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Its not the Marketers that are liars - its we the audience that do the lying

I'm a fan! I found Seth's arguement easy to follow and insightful. I normally would never rave about a marketing book. They are all to full of hip statements that really never ring true - just clever. Seth's words do ring true. The truth I found most true is it relates to how the only thing that matters in the current marketing scene is the "story". Once a good story is told the audience takes that story and makes of it what they need to be - this is the place where the lies get told.

My take away from this easy to read, straight up good book as someone developing a start up is - to be authentic is not to race to the middle but instead tell the story even if it pushes on the border. Tell the story loud and proud - but whatever - tell it to be heard.

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All Marketers Are Storytellers

First let me admit to a prejudice. I like Seth and have met him and worked with him for a day during one of his "meet and work with Seth Godin" workshops. I also read a lot of marketing books because that is my chosen profession, the business I've chosen (to quote the Godfather). That prejudice doesn't change the fact that this is a must read for any marketing person or anyone selling anything in today's world. I called my review all marketers are storytellers because that is the real title of Seth's book, but I suspect that title would have sold fewer copies so Seth spiced it up. That single caveat aside, this is a great book with a lot of insight into what marketing is NOW. Marketing is the process of telling an engaging and exciting story. That may have always been the case, but now is different because now everyone sees marketers coming a mile away such are the skepticisms of the new consumer. This book, as Seth's books do, provides valuable insight into the zeitgeist of just how to tell those effective stories, those lies, in this time.

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reviews: 1, 2, page 3, 4, 5, 6, 7, 8, 9, 10, 11, 12

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