For the marketing- minded and money- making only ...

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	• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Portfolio Hardcover, 2006 - 352 pages average customer review:based on 45 reviews view larger image
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highly recommended

This Small Book is an AWESOME Book

I heard Seth Godin speak at eBay live - wound up buying this book of his on eBay as soon as I got home. The introduction urges the reader to read the book in spurts, so I've been reading it on my 10 minute subway ride to/from work every day. This book is so good I always have to be careful not to miss my stop.

The pages of Small is the New Big are filled with short blurbs of varying lengths about a whole range of subjects relating to the Internet, marketing, and just plain old human nature. Seth's observations are insightful, unpredictable, and entertaining.

Seth writes about the importance of word of mouth in spreading news about good things - his book is so good I am inclined to recommend it here. Great great book.

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For the marketing- minded and money- making only ...

Seth Godin is a supersalesman of the NetAge, a wonderblogwhiz successful to the manymillions. He puts in print for us here eight years of his previous postings packaging it anew for paperback bucks. He hypes and rehypes a number of key formulas for making the reader a riskier retailer of his own personal product. He gives us a variant of E.M.Schumacher's 'Small is Beautiful" and tells us 'Small is the New Big" He explores endless examples with small stories which show us how to better be the respectful, rightthinking managers of our own mental means.
He teaches us how to live and think faster and better, and make it all work for us.
However between his message and my execution of it falls the abyss. NO KLUTZES WANTED HERE this book seems to say, and all I can do is go round and round and round with my own worried words never able to sell them not one single little bit. (Dig-a-bit?)
In any case if you are of another mind, more practical, realistic, technically competent, marketing mindful- this work can provide plenty of fodder for the moo.

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A Shot in the Arm

Whether you're an internet entrepreneur, a New Economy worker, or a creative-type, you'll find something of value in Godin's riffs. Written with a dose of humor, and short enough to be devoured in a trip to the bathroom, these think pieces are just what the doctor ordered to stir things up and give you a new perspective on the business of business.

I have reviewed business books for years and can smell BS a mile away. Godin is one of the few "experts" who really get it. Highly recommended. Buy a copy because you'll want to read it again and again.

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Get a Great Creativity Boost

Reading this book was like hooking up to a battery charger for business creativity. The book doesn't read like a typical "how to." There are just short bursts of genious that jump off the page and make you think about how and why you do what you do. I keep the book at my desk at the office and I often refer back to it when I'm trying to solve a marketing or operational challenge.

reviews: 1, 2, page 3, 4, 5, 6, 7, 8, 9

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