The Best Things in Life are Free

books:


	• Free Prize Inside: How to Make a Purple Cow Seth Godin Portfolio Trade, 2007 - 256 pages average customer review:based on 41 reviews view larger image
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highly recommended

Another Great Godin Book

"Free Prize Inside" is a guide to creating a small innovation that creates a big profit. Seth Godin, of "Purple Cow" fame, builds upon his remarkable product concept (purple cow) and shows you how to launch your product within your own company. Godin elaborates on many concepts, success stories, and failures of soft innovations (such as adding sports team logos to hard hats) and leaves you with the necessary tools to create your own Free Prize. Seth Godin has delivered another excellent book, a book that is definitely worth the cost, especially to anyone involved in any stage of the production of a product.

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Seth Godin's Best Yet

Awesome book. Seth's "BIG FRONT FOUR" (my name for four key excerpts that knocked me for a loop)...

"Focus on the unsatisfied."

"Make An Invisible Service Visible."

"The free prize transcends the utility of the original idea."

"When you identify what's broken among your competitors,
you've found a free prize."

... caused us to find our product's "Secret Prize."

We implemented a program within 5 days that has so far caused sales to jump by 50%. Tremendous feedback from inbound e-mail corroborates that we're on the right track, as does the fact that existing customers identify strongly with this "core" messaging.

I've read all of Seth Godin's books. This one is his best.

Ken Evoy
President, SiteSell.com
htttp://www.sitesell.com/

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Highly Recommended!

If your organization needs to jump-start its creative processes, this accessible book may be helpful. It's broad enough to apply to all industries and has enough examples to provoke some serious thinking. Yet, Seth Godin, also the author of other zippy marketing books, sometimes gets carried away with his own evangelism and coinages (e.g., "edgecraft" for finding innovative product additions at the fringes of your current offerings). Still, Godin's thesis that small improvements and "soft" innovations can reap big benefits rings true, as his many examples make clear. His discussion about why ideas need champions, and how to be one, is also powerful. So if you want your marketing or product development staffers to juice up their creativity, we say this light little book might inspire them to think differently.

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The Best Things in Life are Free

Seth Godin has another hit with his latest, Free Prize Inside. As the old adage goes, the best things in life are free. Godin emphasizes that the common consumer is more influenced by the promise of something free rather than an advertisement that interrupts our time and that we did not really want to see anyway. As a consumer, I think this is extremely accurate. I am always enticed by the thought of a free gift, and I don't think that an ad has ever impacted me as much regarding my desire to buy an item or try a new restaurant. His example of amazon.com is a great one. Since amazon.com started offering free shipping, their sales have increased by 37%. I know from personal experience, that free shipping is always a great way to get me to purchase anything from an online site. Godin also goes through many ways of selling the idea of the free prize and deciding what that free prize should be. This is a great book for any entrepeneur or any existing company, for it explains how to reel in the consumer and spend the money allotted for marketing in an efficient and effective way. Godin really knows the hearts and minds of the American consumer, and this book is a great read for anyone interested in making a buck.

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reviews: 1, 2, page 3, 4, 5, 6, 7, 8, 9

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